Your website is a critical marketing asset. It’s the central hub for internet traffic acquisition and lead conversion strategies. Yet many B2B companies are still not giving their sites the attention they deserve. They aren’t getting the results they want. What’s the problem?
Never underestimate the importance of search engine optimization. It’s the #1 online activity that drives qualified leads to your site. Without good SEO, you’re invisible. No two ways about it. But fear not! Excellent search rankings are within your grasp. What you need is a well-planned B2B SEO strategy and a thorough, ongoing process.
Choose the right keywords to get on top — and stay there.
A successful B2B SEO strategy begins with your user personas. We analyze their pain points, wish lists, and motivations so that we can “speak their language.” We uncover the keywords THEY use to find you. These keywords are critical to your B2B SEO success.
Get your site in order.
Search engine optimization refers to the proper coding and design of your site. This includes streamlined, search bot friendly HTML and URL structures. Optimized title and meta descriptions. Internal links to other relevant pages on your site. Fast-loading web pages. Optimal keyword placement and copy density. All of these factors help move your site to the top of search engine results.
Build paths to your site.
Not all SEO tactics take place on your website. We can help you build a healthy inbound link structure. Place you on relevant industry directories. And optimize your social media to drive the right traffic to the right pages.