Public Relations Executive
As a PR specialist, Lisa develops and executes media relations plans to establish clients as thought leaders in their industry and to raise awareness of their products, services and expertise. She works with subject matter experts to create articles that align with clients’ marketing programs. Through her professional relationships with editors, she succeeds in having these articles published in digital and print trade journals that target customers and prospects. Lisa also secures placement of press releases announcing new products and other company news.
Lisa also contributes written content to demand generation programs. An experienced writer, she creates and disseminates content that builds awareness, delivers useful information and drives readers to want to learn more. Her writing for clients includes technical articles, white papers, press releases, product summaries, eBooks, blog and social media posts, video scripts, infographic copy, marketing emails and website content.
Lisa earned a B.A. in English, non-fiction writing, and an M.A. in English literature from the University of Pittsburgh, as well as a Ph.D. in English literature from Duquesne University. She likes to hang out with her husband and kitties, jog, do yoga and read novels.
Writing, editing, digital and traditional public relations, media relations, social media, content development, project management.