Tag: Creating good quality B2B marketing content does more than just close a sale. Here are 3 key benefits of creating top-tier content marketing.

Fresh ideas and best practices from our team of B2B digital marketing experts

By Mitch Mathern | 12 September 2018

3 Key Benefits of Quality B2B Content Marketing

Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined…

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