Shimadzu Scientific Instruments, Inc. is a leading provider of analytical and testing instruments for laboratories across many industries. They were ready for a new approach to digital content marketing and asked Schubert b2b to lend a hand.
We develop lead nurturing workflows to more effectively engage and convert prospects into qualified leads. Using industry knowledge, internal subject matter experts and proven best practices, we create content that resonates with their target audience and provides relevant, valuable information. Automated emails deliver the right message, at the right time, to the right people.
Shimadzu’s program includes:
Messaging and positioning strategy
Public relations and social media
Messaging & Positioning Strategy
PR & Social Media
Content marketing workflows build trust and generate more qualified leads for Shimadzu’s sales force.
Animated videos explain complex ideas with engaging visuals.
Total lab videos provide a detailed look into Shimadzu’s product line.
Software videos explain all of the features included with Shimadzu’s software packages.
Educational, high-quality content builds brand authority and offers solutions to customer pain points.
Videos are a great way to promote products and draw crowds at trade shows.
Video is crucial to drawing the attention of today’s B2B buyers.