One of the rules we’ve set for ourselves is this – never guess! To create successful campaigns, we need to define your key personas and find out what’s going on inside their heads. What keeps them up at night? What motivates a purchase? Those answers drive everything we do.
The strategic B2B integrated marketing plan we prepare for you balances performance, timeline and costs to help you meet real business goals – generate leads, grow revenues, gain market share. You get a clear vision of the plan of attack before any of the production work starts.
This is where strategy is translated into the copy that will define the campaign. What value propositions will make the most impact? What can we say that is different – and more compelling – than the competition? Our copywriters bring it all together to inform, entertain and drive results.
The performance of your B2B marketing program hinges on nailing the media plan. So we analyze all available channels and recommend the best approach to cost-effectively deliver the right message to the right audience at the right time. The result? Your ads get noticed and you convert more leads.
MEASURE & REPORTING
Together we set key performance indicators – email opens, page visits, form fills, etc. Then we monitor how it all drives conversions. You get reports of what worked, what didn’t, and what adjustments we have in mind to make next month’s performance even better.