Integrated Programs

We create integrated marketing programs that keep your brand at the front of your market’s mind. Because they won’t buy from you if they don’t know you, trust you and – most importantly – understand how your product or service helps solve their problems. It isn’t enough that we get it. Our job is to make sure that your market gets it.

B2B Integrated Programs Designed to Win Mindshare

The key to creating an effective B2B integrated marketing program is understanding your key personas – your buyers. We are on a mission to win mindshare, so we need to make sure we know what’s going on inside the minds of your buyers. What makes them tick? What are the pain points that we can address? What are the motivations for making purchase decisions? And most importantly, can we uncover any switching incentives that would drive buyers away from competitors and into your camp.

Armed with this insight, Schubert b2b will develop a messaging strategy and then assign specific tactics to create a Marketing Communications Plan to deliver your message. The plan will consist of coordinated tactics and channels tailored to support the needs of buyers throughout the sales cycle.

We will optimize the plan to give priority to those marketing activities that will deliver the highest impact for the lowest cost.

Camfil APC

Working with Camfil APC, we leverage many channels including email workflows, digital marketing, paid search and PR to generate qualified leads.

Shimadzu

Our B2B marketing experts work with Shimadzu to create a lead-gen program heavily based on content marketing and prospect nurturing.

Sensaphone

Sensaphone’s program connects many diverse markets with an optimized approach that includes SEO, PR, email, digital ads and content marketing.

Integrated Programs Include

Strategy

Define the perfect market position for you that delivers the best chance to take mindshare away from competitors.

Messaging

Establish a clear and compelling unique selling proposition that will help you stand out from the competition.

Engagement

Create a tactical plan that uses the most effective channels to put your message in front of the right people at the right time.

Analytics

Monitor the program and use detailed response data to continually evaluate the performance and improve the results.

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