GSE develops simulation tools that are used by nuclear and fossil power plants – and other processing facilities – to train their operators.
That’s serious business. And marketing to these groups is not easy. GSE partnered with Schubert b2b to find the right messaging to build the engagement they need.
GSE’s program included:
- Messaging and positioning strategy
- Corporate brand identity
- Website and microsite development
- Digital marketing
- E-mail marketing
- Public relations and social media
- Case study marketing
GSE has 40 years of experience in the industry with more than 1,100 simulation and training installations in 50 countries.
Schubert b2b developed a new global brand for GSE with a Brand Identity Manual to help promote a consistent brand image.