Camfil Air Pollution Control manufactures industrial dust, fume and mist collectors to improve air quality and workplace safety. Camfil was looking to build brand awareness and generate more qualified leads, so they reached out to Schubert b2b for an integrated digital marketing program.
Working closely with the Camfil team, we bring together many marketing channels – content marketing, advertising, SEO, public relations, social media, video production – to find B2B buyers, drive them to a network of landing pages and convert them into sales-qualified leads.
Camfil’s program includes:
- Messaging and positioning strategy
- Digital marketing
- Content creation
- PR and social media
- Website development
- Video production
Camfil’s new, responsive website is designed to increase conversions and improve usability.
Camfil’s Filterman character is a fun and engaging way to promote aftermarket sales.
A part of Camfil’s corporate culture for many years, Schubert b2b helped create an updated version of Filterman for 2018.
Digital marketing content was created to support a critical product launch in the North American market.
Product videos show the unique benefits and capabilities of Camfil’s dust collectors and filters.
Lead nurturing workflows build connections with prospects and generate more qualified leads.
Educational video content positions Camfil as a thought leader in the industry.
Print advertising raises awareness in niche markets and expands Camfil’s marketing presence and reach.