Athena designs and manufactures digital and analog temperature and process control instrumentation for a wide range of industries.
They were looking to capture more mindshare in four key markets. Schubert b2b created a campaign designed to engage with buyers and provide the insight they need to guide them to the perfect Athena controller for their application.
Athena’s program included:
- Messaging and positioning strategy
- Website with B2B e-commerce
- Digital marketing
- E-mail marketing
- Trade show support
- Video production
Athena promises precision control for every industry – and they deliver. From plastics to food processing and semiconductors to HVAC.
Athena’s new website makes it easier for customers to find and buy the product they want – with selection guides and B2B ecommerce.