Social media plays a pivotal role in your B2B PR strategy. It builds brand awareness and drives highly qualified traffic to your website. It demonstrates your expertise and establishes you as an industry thought leader.
Leverage social media for B2B public relations success.
Our B2B media experts integrate social media into your public relations strategy. Social media and public relations play off of each other. Social media delivers relevant, targeted content that is valuable to your audience. Long-form PR content, like articles and case studies in online or digital tech journals, endorses your brand and builds customer confidence. Together, they improve your B2B integrated digital marketing.
There’s more to B2B social media marketing than just getting your message out there. We use social listening tools to learn about your audience, their interests, needs and pain points. We monitor any mentions of your brand, products or services. Then we use these insights to extend your reach and drive better results.