Shimadzu Scientific Instruments, Inc. is a leading provider of analytical and testing instruments for laboratories across many industries. They were ready for a new approach to digital content marketing and asked Schubert b2b to lend a hand.

We develop lead nurturing workflows to more effectively engage and convert prospects into qualified leads. Using industry knowledge, internal subject matter experts and proven best practices, we create content that resonates with their target audience and provides relevant, valuable information. Automated emails deliver the right message, at the right time, to the right people.

Shimadzu’s program includes:

  • Messaging and positioning strategy
  • Digital marketing
  • Content creation
  • Lead nurturing
  • Public relations and social media
  • Video production

Program Includes

Messaging & Positioning Strategy

Digital Marketing

Content Creation

Lead Nurturing

PR & Social Media

Video Production

Content marketing workflows build trust and generate more qualified leads for Shimadzu’s sales force.

Animated videos explain complex ideas with engaging visuals.

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Total lab videos provide a detailed look into Shimadzu’s product line.

Software videos explain all of the features included with Shimadzu’s software packages.

Educational, high-quality content builds brand authority and offers solutions to customer pain points.

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Videos are a great way to promote products and draw crowds at trade shows.

Video is crucial to drawing the attention of today’s B2B buyers.