Shimadzu Scientific Instruments, Inc. is a leading provider of analytical and testing instruments for laboratories across many industries. They were ready for a new approach to digital content marketing and asked Schubert b2b to lend a hand.
We develop lead nurturing workflows to more effectively engage and convert prospects into qualified leads. Using industry knowledge, internal subject matter experts and proven best practices, we create content that resonates with their target audience and provides relevant, valuable information. Automated emails deliver the right message, at the right time, to the right people.
Shimadzu’s program includes:
- Messaging and positioning strategy
- Digital marketing
- Content creation
- Lead nurturing
- Public relations and social media
- Video production