Camfil Power Systems is a global leader in the development and manufacture of air intake filters for industrial gas turbines. These filters protect the turbines and help the operators control power output and emissions. With several major global campaign launches each year, Camfil needed to engage with new prospects and convert them into qualified leads. They partnered with Schubert b2b to drive the success of these programs.
Together with the Camfil team, we crafted messaging and content engineered to find key prospects, bring them to campaign landing pages and then entice them to download content to drive the lead conversion process.
Camfil’s Power Systems program includes:
Messaging and positioning strategy
PR and social media
Messaging & Positioning Strategy
PR & Social Media
Each global launch was supported by an integrated campaign that included content marketing, digital advertising, social media, PR and custom microsites
Animated videos were created as to calls to acton and to support the social media campaign.
Custom visual themes – including logos – were developed for each launch and applied to all elements of the campaign
Schubert b2b worked with Camfil to develop positioning messaging and value propositions tailored to targeted market segments.
Short, high-energy videos with 3-D renderings were used to highlight new products.