Seven years ago, Avanti invented micro markets – enabling businesses to build custom convenience stores right in their own facility.
But when you have a good idea, everyone wants to copy it. So Avanti was looking for a new program to maintain brand dominance and keep competitors at bay.
Avanti’s program included:
- New messaging strategy
- A plan to “own” their biggest trade show
- Bold new content
- Case studies from industry leaders
- An engaging video