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By Mitch Mathern | 2 January 2018

B2B Social Media Trends We are Going to See in 2018

Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to…

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By Mitch Mathern | 31 October 2017

Improve B2B Social Media With User-Generated Content

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.” But in…

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By Courtney Gursky | 23 October 2017

3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can be a new and uncharted territory. Yes, it’s true that B2B video marketing can be tricky,…

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By Schubert b2b | 1 January 2017

Schubert b2b Names New Public Relations Executive

Schubert b2b, a top-tier tech marketing agency, has hired Mitchell Mathern as a public relations executive. In his new role, Mathern organizes and coordinates public relations activities designed to create engaging publicity that helps clients build leading brands. Mathern maximizes clients’ exposure through a variety of channels by writing news releases, technical articles, case studies,…

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By Austin Berner | 6 December 2016

What is PR and What Does it Mean for B2B Marketers?

As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” and the dreaded “So, what do you want to do with that?” There’s a good amount of confusion surrounding PR, what it does, and why…

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By Christopher Raymond | 14 November 2016

5 B2B eCommerce Must-Haves

If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according to a Frost & Sullivan report. Retail eCommerce giant Amazon.com has demonstrated how safe, easy and fun…

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By Austin Berner | 13 July 2016

Use Hashtags to Supercharge Your B2B Social Media Strategy

Surely anyone who has been on the internet recently has heard the word “hashtag.” Hashtags appear in commercials, on billboards and now even in the Oxford Dictionary! However, what they are and how they work are sometimes sources of confusion. What are hashtags, and why are they useful on social media? Officially known as the…

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By Debbie MacKenzie | 17 June 2016

How to Get Out of the “Sales Lead Black Hole”

You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never hear from them again. This is what I call the “sales lead black hole.” Does this sound like what’s happening at your company? Research shows…

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By Christopher Raymond | 18 May 2016

10 B2B eCommerce Stats You Can’t Ignore

E-commerce is more than just a buzzword. It’s a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, will be the largest B2B e-commerce market by 2020, with electronic sales reaching $1.2 billion that year. From small start-ups to well-established businesses, leveraging e-commerce…

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By Joseph Schubert | 4 April 2016

Is Inbound Marketing the New Thing in B2B?

It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing fees. Is it worth it? Let’s take a closer look. Inbound can be an incredible lead generation machine. Inbound marketing is creating a stir because…

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By Kate Smith | 23 March 2016

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.        …

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By Lisa Goetz | 14 March 2016

Tips to Measure Digital Marketing ROI

Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to measure the effectiveness of your efforts. As this article notes, only two things ultimately account for positive ROI: bringing more visitors to your site and…

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