The success of your integrated digital B2B marketing program relies heavily on two things, a world-class website and fantastic search engine optimization. Your website is the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. Everything is at stake – traffic, leads, sales, success!
Think of it this way: every prospect you want is out there on the internet somewhere. Can they find you? And if they do, what kind of online experience will be their reward?
Delight your visitors by delivering the content they want
Our B2B web development process is based around an agile, user-centered methodology and SEO services that let customers find you. We develop customer personas that define the expectations of key users and create an online experience that will delight them. Our “secret sauce” is content. Remarkable content that engages, solves problems, builds trust in your brand and helps close the sale. And we make sure your site is on target before it goes live by putting ideas in front of your users, getting feedback, and refining the navigation and design. This critical usability testing ensures that you get the performance you want.
Optimize with web design best practices
The rise in mobile internet use continues to drive the importance of responsive design in web development. Responsive design allows your site to provide an excellent experience for all users. It also increases mobile traffic to your site and encourages more engagement. Our well-researched B2B SEO services drive visitors to your site, and fabulous web design keeps them there, digging in to learn more about your company, products and services.
Attract more prospects with effective SEO
Web development isn’t a once-and-done project. Once your site is launched, we’ll give it the support it deserves with a well-planned search engine optimization strategy. Our B2B SEO services start with identifying the keywords your buyers use when they have a problem. This is perhaps the most important element of successful search engine optimization. Too many companies waste time optimizing words that no one cares about – or uses. Let them! That means more leads for you. We’ll study your personas to make sure we are speaking the language of the prospects you want most.
Is Your B2B Website Working Hard for You?
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Is your company's website a few years old? Perhaps it's minty-fresh and was just launched a few months ago? So much work and effort went into getting it live, now you can sit back, crack open a cold one and relax, right? Not so. Chances are, there is room for...read more