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inboundInbound Marketing

Inbound marketing is becoming all the rage in B2B – as it should. Backed by pretty nifty software, it pulls in prospects who are in buying mode. They seek you out. That’s awesome.

When B2B buyers change, marketers must change too

B2B buyer habits have changed. The internet has empowered them to take command of the vendor selection process. They don’t want to talk to a sales person. They want the freedom to research your company and your products before making contact. Therefore, you need them to find you during their search phase. That’s where your B2B inbound marketing strategy comes into play and attracts buyers to your website.

Give your prospects what they want

Buyers come to your site for good reason. They are looking for partners who care about their success. Inbound marketing is a powerful tool, but it’s not automatic. A key element of your B2B inbound marketing strategy is providing content that gives buyers confidence that you offer value. Remarkable content – and lots of it – drives success. White papers. Infographics. Videos. Case studies. Blogs. Your prospects learn how you can solve their problems. They trust your brand. They make contact.
We’ll optimize your website and social media channels so prospects will find you. We’ll help you deliver the right content at the right time. Your program will drive prospects along the buyer journey – from initial contact right up to purchase.

Marketing automation gives you the ROI you really need

Now you have the power to nurture every lead that comes in using automated processes. Step by step, you develop marketing-ready leads into sales-ready leads. Thanks to your B2B inbound marketing strategy, your sales force can focus their time on closing prospects that are ready to buy. The software crunches the activity data and supplies performance analytics all along the way. Even your CFO will love the ROI reports!

Looking to Boost Your Lead Generation Tactics?

29 Lead Generation Tatics

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. And more specifically, the messaging must address industry challenges and positions your company as a...

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7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

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3 Reasons to Consider a Full-Service B2B Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there are...

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Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: 610.269.2100
Fax: 610.269.2275

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Philadelphia's B2B Tech Marketing Agency