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Inbound Marketing

Inbound marketing is becoming all the rage in B2B – as it should. Backed by pretty nifty automation software, it pulls in prospects who are in buying mode. They seek you out. They tell you what they are looking for. They signal when they’re ready to buy. That’s awesome.

Inbound Marketing

When B2B buyers change, marketers must change too
B2B buyer habits have changed. The internet has empowered them to take command of the vendor selection process. They don’t want to talk to a sales person at the beginning of a search. They want the freedom to investigate your company and your products before making contact. Therefore, you need them to find you during their search phase. That’s where your B2B inbound marketing strategy comes into play and attracts buyers to your website.

Give your prospects what they want
Buyers come to your site for good reason. They are looking for partners who care about their success. Inbound marketing is a powerful tool. It’s automated but it’s not automatic. A key element of your B2B inbound marketing strategy is providing content that gives buyers confidence that you understand their problems and can offer value. Remarkable content – and lots of it – drives success. Ebooks. Infographics. Videos. Case studies. Blogs. Your prospects learn how you can solve their problems. They trust your brand. They make contact.

We’ll optimize your website and social media channels so prospects will find you. We’ll help you deliver the right content at the right time. Your program will drive prospects along the buyer journey – from initial contact right up to purchase.

Marketing automation gives you the ROI you really need
Now you have the power to nurture every lead that comes in using automated processes. Step by step, you develop marketing-ready leads into sales-ready leads. Thanks to your B2B inbound marketing strategy, your sales force can focus their time on closing prospects that are ready to buy. The software crunches the activity data and supplies performance analytics all along the way. Even your CFO will love the ROI reports!

SEO Services

Without good SEO, you’re invisible. No two ways about it. But fear not! Excellent search rankings are totally within your control. It’s the result of a well-planned SEO strategy and a thorough, ongoing process.

Choose the right keywords to stay on top
To ensure success, we turn to your user personas. We analyze their pain points, wish lists, and motivations so that we can “speak their language.” We uncover the keywords THEY use to find you. Those are the keywords that are most important for your B2B SEO success.

Getting your site in order
Search engine optimization refers to the proper coding and design of your site. This includes streamlined HTML and URL structures that are search bot friendly. Optimized title and meta descriptions. Cross links to other pages in your site. Fast-loading pages. Proper keywords placement and density in the copy. All of this helps move your site to the top of the search results.

Building paths to your site
Some methods to improve your rankings take place away from your site. We’ll help build a healthy link structure from other sites. Get you on relevant industry directories. And make sure that your social media is optimized to deliver the right traffic to the right pages.

SOCIAL MEDIA

B2B buyers use social media. It can’t be ignored. By participating, your B2B brand earns trust among targeted groups of buyers.

Deliver the right message at the right time
Today, print publications have taken their industry expertise online too. Our B2B media experts create your messaging and get it placed exactly where prospects are looking to initiate conversations. Our social ‘listening’ tools identify what buyers are saying…and when! They help us deliver hyper-relevant content at just the right time and then provide detailed data on responses. We’re able to focus ongoing social media efforts where they deliver the most impact.

Social media outreach finds the buyers you want to engage and stimulates them to want to know more about your brand.

Our Work

We believe imagination is the heart and soul of tech B2B

QuantaCool

QuantaCool

Website Design
GSE

GSE

Website Design / Messaging & Content / PR & Social Media
Sensaphone

Sensaphone

Marketing Strategy / Inbound Marketing / Content Creation

Let’s Get Started Today

For more details on our services and pricing, call us at: (610) 269-2100

Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: 610.269.2100
Fax: 610.269.2275

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Philadelphia's B2B Tech Marketing Agency