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Inbound Marketing

Inbound marketing is becoming all the rage in B2B — as it should. Backed by nifty automation software, it pulls in prospects who are in buying mode. They seek you out. They tell you what they are looking for. They signal when they’re ready to buy. Sound too good to be true? It’s not.

Inbound Marketing

When B2B buyers change, marketers must change too.
B2B buyer habits have changed dramatically. Gone are the days when prospects would talk to salespeople at the beginning of their search. The internet has given them complete control of the vendor selection process. They want the freedom to explore your company and your product offering before making contact. If they don’t find you during their search phase, they may never find you. That’s where your B2B inbound marketing strategy comes into play and attracts buyers to your website.

Give your prospects what they want.
Buyers come to your site for good reason. They’re looking for partners who care about their success. Inbound marketing is a powerful tool. It’s automated, but it’s not automatic. A B2B inbound marketing strategy focuses on providing content that offers significant value to buyers and gains their trust over time. Remarkable content — and lots of it — drives your success. Ebooks. Infographics. Videos. Case studies. Blogs. Your prospects learn how you can solve their problems. They start to trust your brand. They make contact.

We can optimize your website and social media channels, making it easy for prospects to find you. We’ll help you deliver the right content to the right people at the right time. Your B2B inbound marketing program will guide prospects through the buyer’s journey — from initial contact right up to purchase.

Marketing automation gives you the ROI you need.
Behavior-based marketing automation gives you the power to generate more qualified leads and grow your business faster. Step by step, you transform marketing-ready leads into sales-ready leads. Thanks to your B2B inbound marketing strategy, your sales force can focus on targeting prospects who are ready to buy. Marketing automation software rapidly crunches any activity data and supplies performance analytics throughout the entire buyer’s journey. Even your CFO will love the ROI reports!

SEO Services

“Build it and they will come.” If only this was true for your website. Today, having a pretty website isn’t enough. You also need a smart and effective SEO strategy. At Schubert b2b, we specialize in SEO services for B2B companies. We can help you align your content creation with your SEO goals and maximize the potential of your website.

Make it easy for prospects to find your website. 
The higher your website ranks for the keywords that matter most to your business, the easier it is for prospects to find you. Makes sense, right? At Schubert b2b, we don’t just focus on driving traffic to your website; we focus on driving the right kind of traffic. We want to capture the attention of your most qualified prospects.

We dig deep and find the keywords, keyword phrases, and topics that are relevant to your target audience and industry. Then we optimize your website for these key phrases and topics. We build a website that “speaks the same language” as your target customers. All of this hard work and research doesn’t just increase traffic — it also increases conversions!

Build your online reputation with a solid SEO strategy.
There are so many moving parts to SEO. Proper coding and design. Search-engine friendly HTML and URL structures. Optimized title and meta descriptions. A healthy internal linking structure. Fast-loading pages. We can help you fit all these parts together to create a successful, ongoing B2B SEO strategy.

Optimize for both on-page and off-page SEO. 
Both on-page and off-page SEO are vital to improving the success of your website. Together, they build your online presence and enhance your overall SEO. We can help you create a B2B SEO strategy that employs both techniques. We can optimize your inbound link structure. We can share quality content on your social media pages to drive prospects to your website and build brand credibility.

SOCIAL MEDIA

Your B2B buyers use social media. So should you. By marketing your B2B brand on relevant social media channels, you earn the trust of your target audience and drive more traffic to your website.

Deliver the right message at the right time.
Social media outreach finds the buyers you want to engage and draws attention to your brand. Our social ‘listening’ tools identify what buyers are saying…and when! We help you deliver relevant content at the right time and provide detailed data on engagement. We offer ongoing B2B social media marketing where it delivers the most impact.

 

Our Work

We believe imagination is the heart and soul of tech B2B

Let’s Get Started Today

For more details on our services and pricing, call us at: (610) 269-2100

Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: (484) 202-0605
Fax: (610) 269-2275

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Philadelphia's B2B Tech Marketing Agency