Downingtown, PA, April 24, 2013 – Schubert b2b has been selected by HYDAC to develop the company’s new North America website. Schubert b2b’s interactive team will create the new site to reinforce HYDAC’s global brand as a trusted fluid-power company and support its expansion of new products.
HYDAC North America, a division of HYDAC International, is a leading provider of components for hydraulic and water process products used in mobile and industrial equipment. The company’s wide range of products includes filters and filter systems, accumulators, electronics, compact hydraulics, valves, clamps and other accessories.
“As we expand our product lines, we realize we need a website that can support our growth and make it easy for users to find all the information they need,” said Gretchen Walters, marketing manager of HYDAC. “We chose Schubert to develop the site because of the new ideas they brought to the table, particularly with designing a site that responds to multiple user platforms such as tablets and smart phones.”
While building the site, Schubert will focus on aligning the visual branding aspects with those of HYDAC’s international website to emphasize global brand consistency. The interactive team will also develop a navigation strategy to improve the process of locating products and product specifications.
“Since the data and document management is a crucial component of b2b websites, we chose to develop the site on Sharepoint 2013 technology,” said Chris Raymond, vice president of Interactive for Schubert b2b. “It’s important that we create the highest quality website that accurately represents the high quality of HYDAC’s products and global brand.”
Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 37 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.