Category: Web Development

Fresh ideas and best practices from our team of B2B digital marketing experts

By Jackie Oberholtzer | 24 September 2019

5 Smart Tips for Writing B2B Website Copy

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can…

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By Debbie MacKenzie | 26 June 2018

6 Signs That It’s Time to Update Your B2B Website

I think it’s mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they’re stuck in the dark ages — the 90s. I’m not going to show you any examples of such websites because my intent is not to demean them, but to encourage YOU to really…

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By Debbie MacKenzie | 19 July 2017

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to see in the area,…

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By Christopher Raymond | 14 November 2016

5 B2B eCommerce Must-Haves

If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according to a Frost & Sullivan report. Retail eCommerce giant Amazon.com has demonstrated how safe, easy and fun…

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By Christopher Raymond | 18 October 2016

5 Ways to Supercharge your B2B Website Conversion Rates

Conversion and friction — two words that constitute user experience. A good user experience is when website visitors happily and willingly fill out forms without hesitation and convert into a lead. Friction, on the other hand, distracts and hampers conversion rates, and often impedes the end goal of converting visitors into marketing qualified leads (MQL). Friction kind of…

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By Austin Berner | 4 October 2016

5 Myths About B2B Websites That are Stuck in the Past

Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade. Granted, those were very different websites back then! In 1998, visiting a website usually involved booting up your stylish, new, high-tech Windows 98 computer and cueing up your dial-up internet provider’s page (Netscape anyone?). Then, you’d…

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By Christopher Raymond | 25 August 2016

Maximize Your Marketing Automation with Conversion-Centered Design

A marketing automation platform (MAP) allows you to market more effectively across multiple channels while automating repetitive tasks. With nearly 70% of businesses using or currently implementing a marketing automation platform, its adoption rate is nothing short of staggering. But, no matter which MAP your company is using, all roads still lead to a website. That’s where prospects are…

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By Chris Henneghan | 11 August 2016

Should Your Top Goal be to Increase Website Traffic?

For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to get and keep customers. But unlike B2C companies that sell products to the masses, only a small percentage of online searchers are potential customers for…

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By Christopher Raymond | 13 June 2016

5 Easy Ways to Improve Your B2B Website Today

Is your company’s website a few years old? Perhaps it’s minty-fresh and was just launched a few months ago? So much work and effort went into getting it live. Now you can sit back, crack open a cold one and relax, right? Not so. Chances are there is room for improvement. The fact is that websites…

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By Christopher Raymond | 18 May 2016

10 B2B eCommerce Stats You Can’t Ignore

E-commerce is more than just a buzzword. It’s a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, will be the largest B2B e-commerce market by 2020, with electronic sales reaching $1.2 billion that year. From small start-ups to well-established businesses, leveraging e-commerce…

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By Christopher Raymond | 18 April 2016

Website Maintenance Services: How the Panama Papers Hack Could Have Been Avoided

The recent website leak of 11.5 million documents and 4.8 million emails from the world’s fourth biggest offshore law firm, Mossack Fonseca, shows just how important website maintenance services really are. In fact, last year I wrote on this very subject, which you can read here. So, how does something like this happen? Could it have been avoided,…

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By Kate Smith | 23 March 2016

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.        …

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