Category: SEO

Fresh ideas and best practices from our team of B2B digital marketing experts

By Jackie Oberholtzer | 24 September 2019

5 Smart Tips for Writing B2B Website Copy

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can…

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By Kate Smith | 1 November 2016

The Keys to a Successful SEO Strategy

Quality search engine optimization (SEO) is essential to helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic, according to a June 2015 report from Ascend2. In the same Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO…

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By Kate Smith | 10 June 2016

Is Your B2B SEO Strategy Suffering From These 5 Mistakes?

With search engine optimization constantly evolving, it’s important to make sure you’re up-to-date on the latest updates. Following old-school SEO practices could put your search rankings at risk for penalties and prevent your website from ranking as well as it could. We compiled the top 5 mistakes to avoid when trying to improve your B2B SEO….

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By Kate Smith | 23 March 2016

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.        …

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By Scott Clark | 11 March 2016

The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact, buyers use Twitter as a search engine in the same…

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By Christopher Raymond | 2 February 2016

Why Your B2B Web Design Strategy Needs a Roadmap

Your website needs to inform and educate all of its visitors. It’s the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your site, you need to keep your web design strategy in line with business needs in an iterative, evolving manner. Creating a website roadmap…

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