How to Outrank your Competitors on Google

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they […]

5 Smart Tips for Writing B2B Website Copy

b2b website copy

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can […]

The Keys to a Successful SEO Strategy

SEO Sucess

Quality search engine optimization (SEO) is essential to helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic, according to a June 2015 report from Ascend2. In the same Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO […]

Is Your B2B SEO Strategy Suffering From These 5 Mistakes?

5 SEO mistakes to avoid

With search engine optimization constantly evolving, it’s important to make sure you’re up-to-date on the latest updates. Following old-school SEO practices could put your search rankings at risk for penalties and prevent your website from ranking as well as it could. We compiled the top 5 mistakes to avoid when trying to improve your B2B SEO. […]

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.         […]

The 2016 B2B Social Media SEO Checklist

social media partner

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact, buyers use Twitter as a search engine in the same […]

Why Your B2B Web Design Strategy Needs a Roadmap

Website Roadmap

Your website needs to inform and educate all of its visitors. It’s the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your site, you need to keep your web design strategy in line with business needs in an iterative, evolving manner. Creating a website roadmap […]