Category: Lead Generation

Fresh ideas and best practices from our team of B2B digital marketing experts

By Courtney Gursky | 13 January 2020

How to Reach Millennials with Your B2B Marketing

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest…

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By Courtney Gursky | 27 August 2019

How to Generate High-Quality Leads from Your B2B Marketing

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off.  It’s simple: more leads equal more revenue….

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By Jackie Oberholtzer | 20 May 2019

How to Get the Most Out of Exhibiting at a B2B Trade Show

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade…

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By Courtney Gursky | 5 February 2019

The Metrics That Matter Most for B2B Digital Marketing

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens. Bounces. After years of not having…

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By Courtney Gursky | 20 August 2018

How to Generate More Leads from Your B2B Blog

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable…

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By Lisa Goetz | 20 July 2018

4 Tips to Uncover Company News for Your B2B PR Program

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. But what if you don’t have any news to share at all? Even if your company doesn’t have a…

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By Debbie MacKenzie | 11 May 2018

Keeping the Conversation Going — After Your B2B Trade Show

I can’t believe it. It’s been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The latter part of #5 in the…

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By Joseph Schubert | 8 August 2017

Where’s Your B2B Tech Marketing Headed?

Let’s imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That’s important, and that’s our goal as captain, to lead our company (or ship) to its destination. Unfortunately, it’s not always…

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By Kate Smith | 11 July 2017

6 Tips to Improve Email Open Rates and Avoid the Spam Filter

Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This means that if your email subject line is lacking, chances are…

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By Joseph Schubert | 30 June 2017

3 Ways to Supercharge Your B2B Outbound Marketing

B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. In modern marketing, there’s a notion that outbound marketing is a dated or oversaturated technique. As a result, many people believe it doesn’t work. However, the opposite is true. Outbound…

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By Kate Smith | 9 January 2017

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to improve this? Here are 3 easy steps you can use to…

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By Chris Henneghan | 11 August 2016

Should Your Top Goal be to Increase Website Traffic?

For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to get and keep customers. But unlike B2C companies that sell products to the masses, only a small percentage of online searchers are potential customers for…

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