Category: Inbound Marketing

Fresh ideas and best practices from our team of B2B digital marketing experts

By Schubert b2b | 31 March 2016

How I Won a Culinary Contest Using Buyer Personas

I’m no chef. My culinary experience involves sandwich making and mixing a nice bowl of tuna. My greatest culinary inspiration is the Philly cheesesteak. So when IKEA Restaurants presented my MBA class with a contest to develop a new menu item for an underperforming location, I was undeniably intimidated. I overheard my classmates talking about…

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