Category: Inbound Marketing

Fresh ideas and best practices from our team of B2B digital marketing experts

By Kate Smith | 9 January 2017

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to improve this? Here are 3 easy steps you can use to…

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By Austin Berner | 21 September 2016

Content Creation Strategy: the Conductor to Your B2B Marketing Orchestra

Maybe I’ve been listening to too much classical radio recently, but I couldn’t help but notice how B2B marketing is like an orchestra. Your content creation strategy is the conductor, bringing all of the elements together in harmony. Imagine an orchestra. There’s the sweet, tender string section with the violins, violas, celli, and basses. Then…

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By Kate Smith | 17 August 2016

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way to engage your customers and prospects. When done optimally, email marketing can extend your reach, deliver your message and drive more conversions. But with so many emails streaming into inboxes daily, how do you break through the…

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By Lisa Goetz | 8 August 2016

B2B Digital Marketing is More Than Just an Online Presence

Researching and purchasing B2B products and services online is now the norm. With that in mind, your company might be considering upgrading your website to facilitate a smooth browsing and buying experience. But with life online growing at such a rapid rate, an e-commerce website alone isn’t enough. You need a B2B digital marketing strategy. B2B…

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By Kate Smith | 1 August 2016

5 Tips for a Successful B2B Inbound Marketing Strategy

Inbound marketing is an effective way to attract B2B buyers to your website by offering them solutions to their business challenges. But launching and running an inbound program takes a lot of planning and work. If you’re looking for a good way to start, here are 5 tips for a successful B2B inbound marketing strategy. Use…

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By Chris Henneghan | 21 July 2016

B2B Content Creation: It Can Be Fun Again!

Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no longer have the luxury of waiting for inspiration. A 2016 content marketing study by Contently reported that 73 percent of marketers created more content this…

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By Debbie MacKenzie | 7 July 2016

The Evolution of Computers Told by a Gen Xer

The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a “computer.” The RadioShack® TRS-80. If you’re a Gen Xer, I’m sure many of you had (or at least heard about) this computer. My brother was…

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By Kate Smith | 5 July 2016

B2B Inbound Marketing Strategies: The Benefits of Blogging

Blogging is essential to B2B inbound marketing strategies. Every day more and more B2B companies are starting up blogs on their sites. But why blog? What are the benefits? What is the effectiveness and can it really have that much of an impact? Not only does blogging allow you to increase awareness and credibility, it also has…

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By Chris Henneghan | 8 June 2016

B2B Marketing Strategies: Use Lots of Sun and Less Wind!

It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore. Brands can no longer force potential buyers to listen to their messages because buyers can now find product and service information on their own via the Internet. When it comes…

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By Scott Clark | 3 May 2016

Outbound vs. Inbound B2B Public Relations: What’s the Difference?

B2B public relations generates buzz about a company and its products. It attracts the attention of prospects through the media. This is done through press releases, pitching and writing articles for trade publications, arranging press interviews, and other outbound tactics. In an increasingly competitive marketing world, it’s becoming more difficult to track and prove the results…

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By Rich Carango | 26 April 2016

What The Presidential Race Can Teach Us About Choosing The Right Marketing Agency

The United States presidential race is the greatest quadrennial marketing blitz in the world. Every four years we are bombarded with radio ads, television ads, email campaigns, posters, bumper stickers, news stories and more all in the quest to get your vote. Every candidate shows off flashy websites, tells wonderful success stories, and promises that your life…

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By Joseph Schubert | 4 April 2016

Is Inbound Marketing the New Thing in B2B?

It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing fees. Is it worth it? Let’s take a closer look. Inbound can be an incredible lead generation machine. Inbound marketing is creating a stir because…

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