Category: Inbound Marketing

Fresh ideas and best practices from our team of B2B digital marketing experts

By Courtney Gursky | 13 January 2020

How to Reach Millennials with Your B2B Marketing

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest…

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By Courtney Gursky | 27 August 2019

How to Generate High-Quality Leads from Your B2B Marketing

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off.  It’s simple: more leads equal more revenue….

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By Courtney Gursky | 14 March 2019

How to Beat Writer’s Block (And Increase Productivity)

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there…

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By Courtney Gursky | 5 February 2019

The Metrics That Matter Most for B2B Digital Marketing

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. But then you log in. Suddenly, you’re flooded with statistics. Leads. Impressions. Views. Clicks. Opens. Bounces. After years of not having…

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By Courtney Gursky | 5 July 2018

To Gate or Not to Gate Content? You’re Asking the Wrong Question

“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar.  The benefits of gating content are clear—you gain valuable contact information you can use to improve your B2B content marketing strategy. But…

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By Courtney Gursky | 25 April 2018

What the Facebook Hearing Teaches Us About B2B Inbound Marketing

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and the Cambridge Analytica data breach scandal. But what you may not realize is there are some…

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By Courtney Gursky | 23 October 2017

3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can be a new and uncharted territory. Yes, it’s true that B2B video marketing can be tricky,…

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By Lisa Goetz | 6 October 2017

4 Ways to Get the Most Out of B2B Blogs

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of cyberspace, then it’s time to organize your…

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By Lisa Goetz | 3 May 2017

Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. More specifically, your messaging must address your prospects’ challenges and position your company as an industry leader. Marketing automation workflows should persuade a website visitor to convert into a registered…

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By Lisa Goetz | 18 April 2017

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of “whisper down the lane”? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite different. Hilarity ensues – which is great for a…

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By Austin Berner | 14 February 2017

3 Reasons to Consider a Full-Service B2B Marketing Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a slew of specialty agencies like website agencies, inbound agencies, social media…

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By Mitch Mathern | 10 February 2017

5 Things Your B2B Marketing Agency Needs to be Doing

Marketing is always changing, with new tactics and tools launching the latest trends. As a digital marketing agency in the hub of Philadelphia, we see it constantly. To keep your marketing efforts current and your brand at the top of your industry, here’s a list of 5 things your B2B agency needs to be doing….

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