Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your advantage? B2B animated videos continue to
Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal
In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an
Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them
Forgive my indulgence in a bold title. It draws from a favorite quote of mine attributed to Mark Twain. He said, “There are lies, damned
One of the most effective ways to offer solutions to your customers’ challenges is to create useful content and promote it to key prospects who
We’ve had the privilege of working with some of the best analysts, engineers, chemists and developers in the technology sector. Their solutions are innovative, and
Did you know that YouTube is the world’s second largest search engine, right after Google? The reason is simple – everyone finds videos engaging and
In this age of content-focused B2B marketing, the tried and true case study can go a long way. These success stories show real-life applications and
Marketing automation software is an amazing tool. The technology allows marketers to create custom campaigns with personalized content that automatically responds to prospects based on a
Sometimes the obvious isn’t so obvious. If I said, “write your content for your readers” you’d say something like, “Duh! Stating the obvious! Of course
“Learn the 6 Steps to Creating Marketing that Will Set You Apart!