Category: Content

By Jackie Oberholtzer | 24 September 2019

Fifteen seconds. That’s it. That’s how long you have to capture a reader’s attention on your website and entice them to keep reading. No matter how amazing your ideas are or how unique your brand is, if you can’t capture your audience’s attention, your message will go unheard. A clean layout and eye-catching images can…

By Lisa Goetz | 31 July 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content. In fact, CEOs and PR experts responding to…

By Jackie Oberholtzer | 7 June 2019

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even…

By Lisa Goetz | 25 March 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to…

By Courtney Gursky | 14 March 2019

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there. When I need inspiration the most, the creative reserves suddenly run dry. But the good news is there…

By Courtney Gursky | 2 October 2018

Muggle. Quaffle. Bludger. Snitch. Pensieve. What would happen if I sent an email containing all of these terms to someone who isn’t a Harry Potter fan? If they’ve never read the books or watched the movies, they wouldn’t have the faintest idea what these words mean. To them, these phrases might as well be in…

By Mitch Mathern | 12 September 2018

Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined…

By Mitch Mathern | 11 July 2018

Marketing high-tech products and services can be tricky. The complex details that make your offering special may not easily translate into marketing materials. And if you leave this tall task in the wrong hands, your content marketing can unfortunately turn into incoherent, useless gobbledygook.  Effective B2B content marketing turns your high-tech information into easily consumable, compelling…

By Lisa Goetz | 21 March 2018

Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That’s why the outside perspective of a B2B marketing agency can help your company uncover a host of content ideas and keep your messaging consistent across all platforms. Content is Your Marketing Core Marketing content…

By Courtney Gursky | 8 December 2017

There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners 90% of customers report that watching a product video helps them make a purchasing decision 1/3 of online activity is spent watching videos Video is a crucial tool for any business looking to…

By Mitch Mathern | 31 October 2017

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other brands have a social media presence, we should too.” But in…

By Courtney Gursky | 23 October 2017

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can be a new and uncharted territory. Yes, it’s true that B2B video marketing can be tricky,…