Be Willing to Brand to a Niche

I read this interesting bit in a publishing industry newsletter called Wooden Horse (you can follow them on Twitter here: There’s a new wine enthusiast magazine launching. FINE EXCLUSIVE is a new magazine about the world’s most up-to-date knowledge of the finest and rarest wines. But it’s not your usual, run-of-the-mill wine magazine: It has a wine concierge service. […]