I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it
In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: “Margaret! I just heard
Your B2B brand identity exists in the market’s mind. It has nothing to do with what you think or believe. It’s how the market perceives
A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking
Have you ever heard of “whisper down the lane”? It involves a group of people whispering a message from one person to another until the last
Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things
Whether you are a start-up business or a long-established company, B2B branding is a vital part of your marketing strategy. Yet, it is often neglected
As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website
What makes you stand out from the pack? What makes your customers ignore your competitors and come back to you again and again? It all
If you keep your mind open to it, marketing lessons can come when you least expect them. Here’s my most recent example… I was at
Brands disappear every year. Some of them are good, but most of them are not. Some are memorable — E.F. Hutton, General Foods, RCA — while others
Call it publicity, self-publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers spend