B2B Trade Shows & Events
With so much emphasis on opens, clicks, tweets, and downloads, it’s easy to forget the power of a handshake. B2B trade shows, expos and special events provide unique opportunities for face-to-face interaction…the most meaningful form of engagement.
77% of executive decision makers found at least one new supplier at the last exposition they attended. We know how important your industry trade shows are for building your brand, finding prospects, launching industry products and services, and bonding with your customers.
Schubert b2b's mantra is “Own the Show!”
Visualize yourself standing in your booth filled with excited buyers while other exhibitors fight for attention. That's what can happen when you follow a purposeful show strategy and your whole team understands what you are trying to accomplish at the event. Your booth makes a strong, clear messaging statement. You have a theme that unites your booth design, talking points and collateral. Your latest products and services are showcased. Our B2B trade show support helps you get more from your trade exhibit investments, whether the events are regional, national or international.
Get attendees to put you on their “Must see list”
You get booth traffic and leads when you take the time to proactively promote your brand to trade show attendees. Sounds ridiculously simple doesn’t it? Surprisingly, many business-to-business marketers don’t have an offensive trade show strategy. They just book their space, get a booth and show up. But with creativity, a smart mix of marketing and PR tactics before, during and after the show, you can maximize your investment. Trade shows can actually be one of your company's biggest ROI drivers!
Looking to Boost Your Lead Generation Tactics?
Just like any other marketing function, in order to do social listening effectively, and to support a B2B marketing program, it must be addressing a specific problem or seeking specific information. There is far too much noise on social media to “just listen” and hope...read more
You spend all this money generating a sales lead – some leads can cost upwards of $50 - $240 apiece – and then you just turn it over to your sales force never hear from them again. This is what I call the "sales lead black hole". Does this sound like what’s happening...read more
The English language is full of idioms that reflect how important balance is in our lives. We strive for work-life balance, hope to balance our budgets and try to eat a well-balanced diet. In our government, we expect a balance of power. We don’t want to be caught off...read more