Never underestimate the importance of search engine optimization. It’s the #1 online activity that drives leads to your site.
Without good SEO, you’re invisible. No two ways about it. But fear not! Excellent search rankings are totally within your control. It’s the result of a well-planned SEO strategy and a thorough, ongoing process.
Choose the right keywords to stay on top
To ensure success, we turn to your user personas. We analyze their pain points, wish lists, and motivations so that we can “speak their language.” We uncover the keywords THEY use to find you. Those are the keywords that are most important for your B2B SEO success.
Getting your site in order
Search engine optimization refers to the proper coding and design of your site. This includes streamlined HTML and URL structures that are search bot friendly. Optimized title and meta descriptions. Cross links to other pages in your site. Fast-loading pages. Proper keywords placement and density in the copy. All of this helps move your site to the top of the search results.
Building paths to your site
Some methods to improve your rankings take place away from your site. We’ll help build a healthy link structure from other sites. Get you on relevant industry directories. And make sure that your social media is optimized to deliver the right traffic to the right pages.
Is Your B2B Website Working Hard for You?
Quality search engine optimization (SEO) plays an important role in helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most...read more
With search engine optimization constantly evolving, it’s important to make sure you are up-to-date on the latest updates and changes. Following old-school SEO practices could put your search rankings at risk for penalties and prevent it from ranking as well as it...read more
Getting your website to rank better in Google's search engine is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help...read more