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Marketing CampaignsMarketing Campaigns

If we have a favorite part of our job here at Schubert b2b, this is it
…developing strategic B2B marketing campaigns.

Campaign strategy is where all the research and experience from so many other accounts comes to bear. The gray matter gets a workout that rivals LA Fitness. This is where  we're in the hunt to create exciting new marketing possibilities that help clients be the marketplace winner.

No B2B company markets in a vacuum. Competitors are working just as hard to influence buyers and steal customers away.

The Strategic Plan

Great campaigns just don’t happen, they result from creative marketing imagination driven by a strategic plan. You know all of your competitors want to be the best. Well, when you are the best – by plan - that’s fun. Just as in football, a great advertising plan starts with great defense. What you want to say is only half the battle. Saying it in a planned way that outperforms the other competitors takes you to a new level.

Winning marketing campaigns take everything in the big picture before plowing ahead. Your strengths, your competitors’ strengths, market needs and your brand's ability to satisfy those needs better than anyone else. Get it right, and there’s a lot of bacon sizzling in the pan.

Creative Imagination

It’s important to remember that marketing campaign success goes way beyond gathering the analytical facts. After all the analytical data is known, the creative marketing imagination begins. At Schubert b2b we call it discovering The Big Idea. It’s finding that imaginatively compelling "something" that no one else has thought of before. A eureka moment – the key that opens the golden marketing door. Let the celebration begin.

Looking to Build Successful Marketing Campaigns?

B2B Branding Ebook

B2B Marketing: The Age of Feeling

B2B has always been considered a rational industry. Unlike B2C, where a consumer can impulsively buy a new brand of cookies, and if they don’t like them, they just throw the box out and get a different one. B2B is quite the contrary. Jobs are at risk, and companies...

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Bolster Your Workflows with Educational B2B Messaging

Inbound marketing workflows are a great way to nurture prospects. To make them even more powerful, make sure your supporting content carries consistent B2B messaging. And more specifically, the messaging must address industry challenges and positions your company as a...

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B2B Messaging Taking Back Center Stage

In the swirling activity of implementing marketing automation, many marketers have nudged the importance of B2B messaging off the stage. But, this is perhaps one of the biggest mistakes a marketer could make. While useful, software cannot replace marketing...

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Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: 610.269.2100
Fax: 610.269.2275

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Philadelphia's B2B Tech Marketing Agency