Remarkable, thought-leading content is the currency that drives integrated digital marketing: inbound and outbound.
E-books. White papers. Blogs. Infographics. Articles. Videos. These are the carrots we use to compel buyers to make connections with you. The interchange of little pieces of expertise turns a visitor into a lead, a lead into a prospect, and a prospect into a sale.
Tailor-made content engages with key personas
We structure content around buyer personas. We focus on their interests. We learn what makes them tick; especially their process of qualifying vendors and making purchases. By understanding the buying process – the customer journey – we create content to engage prospects every step along the way. That’s why having the right content is crucial.
We serve as “Master Translators.” Most of our clients are B2B marketers whose products and services are highly technical. Our writers serve as the master translators, skilled at converting complex tech talk into easy to understand messaging. That’s how we ensure that your value proposition is clear and compelling.
Building your arsenal of effective, remarkable content
Our process starts with a content audit to assemble and assess and catalog all the valuable content you already have. Our gap analysis determines what new materials we recommend to round out your content offering. Armed with your marching orders, our technical writers, graphic artists, and animation/video specialists get to work to tell your story across all channels.
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