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content-creationContent Creation

Remarkable, thought-leading content is the currency that drives integrated digital marketing: inbound and outbound.

E-books. White papers. Blogs. Infographics. Articles. Videos. These are the carrots we use to compel buyers to make connections with you. The interchange of little pieces of expertise turns a visitor into a lead, a lead into a prospect, and a prospect into a sale.

Tailor-made content engages with key personas

We structure content around buyer personas. We focus on their interests. We learn what makes them tick; especially their process of qualifying vendors and making purchases. By understanding the buying process – the customer journey – we create content to engage prospects every step along the way. That’s why having the right content is crucial.
We serve as “Master Translators.” Most of our clients are B2B marketers whose products and services are highly technical. Our writers serve as the master translators, skilled at converting complex tech talk into easy to understand messaging. That’s how we ensure that your value proposition is clear and compelling.

Building your arsenal of effective, remarkable content

Our process starts with a content audit to assemble and assess and catalog all the valuable content you already have. Our gap analysis determines what new materials we recommend to round out your content offering. Armed with your marching orders, our technical writers, graphic artists, and animation/video specialists get to work to tell your story across all channels.

Looking to Build Successful Marketing Campaigns?

B2B Branding Ebook

Yes, Your Company Needs a B2B Content Marketing Strategy

Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal B2B content marketing strategy? Here’s a little primer to get you started: 1. Who is using B2B content marketing? Your...

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Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: 610.269.2100
Fax: 610.269.2275

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Philadelphia's B2B Tech Marketing Agency