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Brand Identity IconBrand Identity

Every great brand needs a look – an identity – that says, “This is me. This is what I stand for.” It’s the common thread that connects every touch point you have with prospects and customers.

The power of a consistent look & feel

Delivering a clear, memorable identity is one of the best tactics you can use to communicate your company’s brand to the market.

Building and maintaining a strong B2B brand identity requires a consistent application of a visual identity system. We’ll help you develop this visual system that includes specific color choices, font choices, and templates that can be used by all the groups within your company to coordinate marketing communications pieces.

Every company needs a brand identity

For a B2B start-up, the visual identity system may be little more than a company logo, letterhead, and business cards. For major corporations it encompasses a detailed identity manual that spells out the specific guidelines that dictate basic standards, corporate standards and marketing communications standards. We’ll help you define how your brand identity can be used on signage, trucks, packaging, trade show booths, website, advertising, social media…you name it.

Your identity is personal to your company values and mission. It stands for what your brand promises to change the world. Your brand identity is your ambassador. Your B2B branding represents you dynamically, dramatically and consistently, across town or around the world.

Looking to Build a Dominant B2B Brand?

B2B Branding Ebook

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...

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B2B Brand Identity Insights From B2C

The B2B brand identity of your tech company exists in the market's mind. It has nothing to do with what the seller thinks or hopes it to be. It’s what the market perceives your company or your product to be. It’s what the market perceives your company or your product...

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4 Tips for Getting the Most from a B2B Trade Show

A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. The best way to get the largest...

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Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: 610.269.2100
Fax: 610.269.2275

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Philadelphia's B2B Tech Marketing Agency