B2B Integrated Programs Designed to Win Mindshare
The key to creating an effective B2B integrated marketing program is understanding your key personas – your buyers. We are on a mission to win mindshare, so we need to make sure we know what’s going on inside the minds of your buyers. What makes them tick? What are the pain points that we can address? What are the motivations for making purchase decisions? And most importantly, can we uncover any switching incentives that would drive buyers away from competitors and into your camp.
Armed with this insight, Schubert b2b will develop a messaging strategy and then assign specific tactics to create an integrated b2b marketing campaign to deliver your message. The plan will consist of coordinated tactics and channels tailored to support the needs of buyers throughout the sales cycle.
B2B Integrated Marketing Agency
We will optimize the plan to give priority to those marketing activities that will deliver the highest impact for the lowest cost.
Working with Camfil APC, we leverage many channels including email workflows, digital marketing, paid search and PR to generate qualified leads.
Our B2B marketing experts work with Shimadzu to create a lead-gen program heavily based on content marketing and prospect nurturing.
Sensaphone’s program connects many diverse markets with an optimized approach that includes SEO, PR, email, digital ads and content marketing.
Integrated Programs Include
Kick The Tires