B2B Public Relations
A Targeted Approach to Get You Publicity with the Most Impact
Rather than blast out press releases to a large number of generalized publications and news sites, we conduct research to identify the best media fit for each of your markets, resulting in quality PR placements. We build relationships with editors at key publications so that when they receive submissions from Schubert b2b on your behalf, they know the news will have value for their publication and their audience.
Public Relations Services for B2B
The Schubert b2b PR team also takes the time to research editorial calendars for every key publication in your target industries. We look for specific issues that will feature content pertinent to your products and capabilities. Then, we contact the editors with a tailored news story for each issue. We also create a connection between the editors and the subject matter experts on your team – so they come to you when they need opinions from industry insiders. Our model for success is to make it easier for the editors by giving them the content they need. The result is more placements for you.
B2B Public Relation Services Include:
PR Planning & Roadmap
Prepare a campaign plan that outlines the messaging strategy, the recommended tactics and a detailed timeline time line.
Media Relations
Maintain ongoing relationships with editors and publishers at the key publications for your markets to help ensure more publicity.
Ongoing Editorial Contact & Distribution
Create and distribute PR content to targeted trade publications to generate article placements and press release pick-ups.
Management & Results Reporting
Provide regular updates and written reports of the results of the ongoing PR campaign – including placements and pick-ups.
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