B2B Content Marketing Services
B2B Content Marketing Services Designed to Fill Your Pipeline
Content marketing is at the heart of every program we create. We produce results by delivering the right kind of content to the right people at the right time –depending on where they are in the sales cycle. Most prospects won’t have an active need for your products at the moment, but will in the future. Others will be actively searching for a solution now. And a third group may have already contacted your company in some way but needs to be nurtured. Each group will have very different interests and motivations and you need to stay engaged with all of them to keep your pipeline full. We’ll help you create a content strategy that maps out the messaging you need to appeal to each mindset.
Content Marketing for Services and Manufacturing Companies
Our team will start with a content audit to identify what you already have and assess where it fits in the plan. Then we’ll create the new pieces you’ll need to complete the strategy – from podcasts and videos to ebooks and infographics.
Shimadzu
We maintain a consistent stream of content to all of Shimadzu’s major markets to position them as an expert and deliver marketing qualified leads.
Camfil APC
An active content marketing campaign is at the heart of the integrated, lead-generation program we developed for Camfil APC.
Sensaphone
Using a digital marketing strategy, we created a program for Sensaphone that leverages their content to deliver qualified leads.
Content Marketing Agency Services Include:
Market Assessment
Analyze your markets to determine what prospects are thinking so we can map out the most effective content to reach them.
Content Audit
Leverage the content you already have. We’ll help determine your most valuable technical papers, presentations, white papers, etc.
Content Creation
Create new and compelling pieces of content that get attention and engage your prospects at all stages in the buying cycle.
Content Distribution
Develop a detailed plan that focuses on the channels that your prospects use so you aren’t wasting your time and money.
Gated vs Ungated Content Marketing Strategies.
If you’re trying to decide between gated and ungated content marketing strategies, it really depends on your goals. Check out this two-minute video to learn which strategy is better.
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