B2B Web Development Insights

I think it's mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they're stuck in the dark ages -- the 90s. I'm not going to show you any examples of such websites because my intent is not to demean them, but to...

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...

If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according...

Conversion and friction — two words that constitute user experience. A good user experience is when website visitors happily and willingly fill out forms without hesitation and convert into a lead. Friction, on the other hand, distracts and hampers conversion rates,...

Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade. Granted, those were very different websites back then! In 1998, visiting a website usually involved booting up your stylish, new, high-tech Windows 98...

A marketing automation platform (MAP) allows you to market more effectively across multiple channels while automating repetitive tasks. With nearly 70% of businesses using or currently implementing a marketing automation platform, its adoption rate is nothing short of...

E-commerce is more than just a buzzword. It's a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, will be the largest B2B e-commerce market by 2020, with electronic sales reaching $1.2...

The recent website leak of 11.5 million documents and 4.8 million emails from the world's fourth biggest offshore law firm, Mossack Fonseca, shows just how important website maintenance services really are. In fact, last year I wrote on this very subject, which you...

Ask any marketer what they want the most from their website, and they will give you a one-word answer — leads. It's rather simple, right? More leads equal more sales opportunities, which means a happy CEO, and that means a happy marketing department. But in order to...

For the past few years, B2B marketers have been forced to come to grips with a new fact of life — websites are never really “done.” When web development ends and the go-live date has come and gone, websites enter into a new phase of life — ongoing site maintenance....