B2B Web Development Insights
Fresh ideas and best practices from our team of B2B web development specialists
5 B2B eCommerce Must-Haves
If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according...
5 Ways to Supercharge your B2B Website Conversion Rates
Conversion and friction – two words that constitute user experience. A good user experience is when visitors to your website happily and willingly fill out forms without a hint of hesitation and convert into a lead. Friction on the other hand, well, it distracts and...
5 Myths About B2B Websites That are Stuck in the Past
Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade...granted, those were VERY different websites back then! A trip to a website in 1998 usually involved booting up your stylish, new, high-tech Windows...
Maximize Your Marketing Automation with Conversion-Centered Design
Marketing more effectively across multiple channels while automating repetitive tasks is the appeal of a marketing automation platform (MAP). With nearly 70% of businesses using or currently implementing a marketing automation platform, its adoption rate is nothing...
Should Your Top Goal be to Increase Website Traffic?
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your bottom line goal is to get and keep customers. But unlike B2C companies that sell products to the masses,...
5 Easy Ways to Improve Your B2B Website Today
Is your company's website a few years old? Perhaps it's minty-fresh and was just launched a few months ago? So much work and effort went into getting it live, now you can sit back, crack open a cold one and relax, right? Not so. Chances are, there is room for...
7 B2B eCommerce Stats You Can’t Ignore in 2016
eCommerce is more than just a buzzword – it's a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, will be the largest B2B e-commerce market by 2020, with electronic sales reaching $1.2...
Website Maintenance Services: How the Panama Papers Hack Could Have Been Avoided
The recent website leak of 11.5 million documents and 4.8 million emails from the world's fourth biggest offshore law firm, Mossack Fonseca exposes just how important website maintenance services really are. In fact, last year I wrote on this very subject, which you...
6 Ways to Improve Your Website Ranking
Getting your website to rank better in Google's search engine is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help...
Does Your Website Follow These 6 Web Design Trends of 2016?
As the technology behind the web continues to evolve, B2B website design trends continue to come and go. Here are the up and coming trends of 2016. How many of these web design trends does your website follow? 1. Material design continues to grow Similar to flat...
How to Drive Traffic to Your Website
Ask any marketer what they want the most from their website and they will give you a one word answer – leads. Its rather simple right, more leads equals more sales opportunities, which means a happy CEO, and thats means a happy marketing department. But in order to...
Why Your B2B Web Design Strategy Needs a Roadmap
Your website is tasked with informing and educating all of its visitors. It's the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your website, you need to keep the design strategy in line with...
Website Maintenance Services – Why B2B Websites Need Ongoing Maintenance for Optimal Performance
For the past few years, B2B marketers have been forced to come to grips with a new fact of life – websites are never really “done.” When web development ends and the go-live date has come and gone, websites enter into a new phase of life – ongoing site maintenance....
