B2B Web Development Insights
Fresh ideas and best practices from our team of B2B web development specialists
Is Your Website “B2B Mobile”?
I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...
5 B2B eCommerce Must-Haves
If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B eCommerce is on course to hit $12 trillion in sales by 2020, according...
5 Ways to Supercharge your B2B Website Conversion Rates
Conversion and friction — two words that constitute user experience. A good user experience is when website visitors happily and willingly fill out forms without hesitation and convert into a lead. Friction, on the other hand, distracts and hampers conversion rates,...
5 Myths About B2B Websites That are Stuck in the Past
Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade. Granted, those were very different websites back then! In 1998, visiting a website usually involved booting up your stylish, new, high-tech Windows 98...
Maximize Your Marketing Automation with Conversion-Centered Design
A marketing automation platform (MAP) allows you to market more effectively across multiple channels while automating repetitive tasks. With nearly 70% of businesses using or currently implementing a marketing automation platform, its adoption rate is nothing short of...
Should Your Top Goal be to Increase Website Traffic?
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to get and keep customers. But unlike B2C companies that sell products to the masses, only a...
5 Easy Ways to Improve Your B2B Website Today
Is your company's website a few years old? Perhaps it's minty-fresh and was just launched a few months ago? So much work and effort went into getting it live. Now you can sit back, crack open a cold one and relax, right? Not so. Chances are there is room for...
7 B2B eCommerce Stats You Can’t Ignore in 2016
E-commerce is more than just a buzzword. It's a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, will be the largest B2B e-commerce market by 2020, with electronic sales reaching $1.2...
Website Maintenance Services: How the Panama Papers Hack Could Have Been Avoided
The recent website leak of 11.5 million documents and 4.8 million emails from the world's fourth biggest offshore law firm, Mossack Fonseca, shows just how important website maintenance services really are. In fact, last year I wrote on this very subject, which you...
6 Ways to Improve Your Website Ranking
Getting your website to rank better in Google's search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below...
Does Your Website Follow These 6 Web Design Trends of 2016?
As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website fresh and engaging. How many of these web design trends does your website follow? 1. Material design continues to grow...
How to Drive Traffic to Your Website
Ask any marketer what they want the most from their website, and they will give you a one-word answer — leads. It's rather simple, right? More leads equal more sales opportunities, which means a happy CEO, and that means a happy marketing department. But in order to...
Why Your B2B Web Design Strategy Needs a Roadmap
Your website needs to inform and educate all of its visitors. It's the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your site, you need to keep your web design strategy in line with business needs...
Website Maintenance Services – Why B2B Websites Need Ongoing Maintenance for Optimal Performance
For the past few years, B2B marketers have been forced to come to grips with a new fact of life — websites are never really “done.” When web development ends and the go-live date has come and gone, websites enter into a new phase of life — ongoing site maintenance....
