B2B Social Media Insights

Fresh ideas and best practices from our team of B2B social media specialists

Why You Shouldn’t Buy Followers for B2B Social Media

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn't easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing...

Marketing Madness: The Elite 8 B2B Social Media Tips

The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast...

B2B Social Media Is More Than Just Scheduling

So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social media strategy that includes mass-produced posts may seem sufficient, but it is not...

B2B Social Media Trends We are Going to See in 2018

Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their...

Boost Your Company’s Personality Through B2B Social Media

As social media becomes commonplace and platforms evolve, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social media positions your company as a knowledgeable presence, one that...

Use Hashtags to Supercharge Your B2B Social Media Strategy

Surely anyone who has been on the internet recently has heard the word “hashtag.” Hashtags appear in commercials, on billboards and now even in the Oxford Dictionary! However, what they are and how they work are sometimes sources of confusion. What are hashtags, and...

Is Your B2B Social Media Strategy Off Balance?

The English language is full of idioms that reflect how important balance is in our lives. We strive for work-life balance, hope to balance our budgets and try to eat a well-balanced diet. In our government, we expect a balance of power. We don’t want to be caught off...

B2B Social Media Best Practices for Trade Shows

When promoting a company’s trade show attendance, most B2B social media marketers know that it's best practice to include the event’s Twitter handle and hashtag in a post to ensure it gets seen by the right people. But the messaging for each post depends on what the...

B2B Social Media Best Practices for Marketing Success

Integrating social media engagement into your B2B marketing plan can be a smart way to reach your clients and prospects. According to this report from Social Media Examiner, by spending as little as six hours per week on social media, 66% of marketers surveyed saw...

3 Ways To Use LinkedIn For B2B Marketing

Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B marketers generate more leads on LinkedIn than on any other social media platform. (Image Source: Business2Community)...

The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact,...

3 Things You Can Do Today To Start Gaining Social Media ROI

Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. As always, she’ll gather the same low-hanging data — likes, clicks, impressions, number of followers, etc. — in hopes...

6 Things to Look for in a B2B Social Media Partner

Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources to tackle this multi-faceted, time-consuming form of marketing....

4 quick tips for well-crafted Tweets

B2B messages are often difficult to communicate briefly. And since social media is a relatively new adoption for B2B companies, it’s no wonder our Twitter feeds are laden with corporate gobbledygook, hard-to-read hash tags and long, ugly links. If your brand’s Tweets...

Tweeting responsibly

You, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. But with so many outlets in today’s media landscape, the potential for a communication mishap is alive and well – especially in...

Humanizing Your B2B Brand through Social Media

Everyone loves Flo. She’s helpful, quirky and infectious. She presents a likable human quality for Progressive, the insurance giant she represents. But Progressive’s famous branding recently took a major hit during a social media battle about its role in a fatal...

Don’t be anti-social

Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable...

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