B2B Public Relations Insights

Fresh ideas and best practices from our team of B2B PR specialists

Time for a B2B Public Relations Tune Up

It's hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those...

6 Benefits of Targeted B2B Press Releases

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Doesn't it make more sense to control your content and spread the word through...

4 B2B PR Tips for Building Better Media Relations

The term "public relations" encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic...

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It's the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. B2B...

Tips for Writing an Effective B2B Press Release

In public relations, B2B press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They're a great way to attract attention and gain goodwill in your industry. And the internet has made it easier...

4 Tips for Getting the Most from a B2B Trade Show

A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services geared toward their industry. To make the most of a trade show, you...

B2B Messaging Taking Back Center Stage

In the swirling activity of marketing automation, many marketers have pushed B2B messaging off the stage. But this is one of the biggest mistakes a marketer could make. While useful, automation software cannot replace marketing imagination. Messaging is critical to...

7 Things to Include in Your B2B Messaging Platform

Have you ever heard of "whisper down the lane"? It involves a group of people whispering a message from one person to another until the last player announces it to the entire group. As you can imagine, the messages the first and last person heard are usually quite...

5 Advantages of Partnering With a Digital Marketing Agency

You've thought about it, Googled it, brought it up at meetings, and you're heading in the right direction. Yes, it's time to partner with a digital marketing agency that provides the expertise, strategy, tactics and technology to drive more customers to your B2B...

3 Reasons to Consider a Full-Service B2B Agency

Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social media, press releases and more. For marketers looking to improve singular tactics, there is a...

What is PR and What Does it Mean for B2B Marketers in 2016?

As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” and the dreaded “So, what do you want to do with that?” There’s a good amount of confusion...

Tips to Integrate Your B2B Public Relations and Content Marketing

A successful integrated digital marketing strategy includes using B2B public relations and content marketing as complementary programs. It just makes sense. Public relations fosters online and offline communications and builds relationships with your target audience....

Benefits of an Integrated B2B Public Relations Strategy

Is your company’s B2B public relations strategy an outbound one? That is, do you rely solely on earning placements of articles, product highlights and interviews in print and online trade journals? Or are you focusing on inbound PR tactics? Inbound tactics include...

Outbound vs. Inbound B2B Public Relations: What’s the Difference?

B2B public relations generates buzz about a company and its products. It attracts the attention of prospects through the media. This is done through press releases, pitching and writing articles for trade publications, arranging press interviews, and other outbound...

3 Ways To Use LinkedIn For B2B Marketing

Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B marketers generate more leads on LinkedIn than on any other social media platform. (Image Source: Business2Community)...

The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact,...

Do You Remember These Moments in Philly Tech History?

Ever since Ben Franklin reportedly conducted the lightning rod experiment in 1752, setting off the spark for the development of modern electricity, Philadelphia has become a destination for technology innovators. The city has also become so well known for many other...

Turn the Page: Successful B2B PR Placements Go Beyond Print

When reporting on B2B PR placements, public relations professionals are often asked to classify them as print, online or social media, in that order. Sort of like win, place and show — or gold, silver and bronze. To some, an online or social media trade pickup isn’t...

Let’s Do Launch: Turn Existing Offerings into Fresh B2B Promotions

If you feel you’re struggling to find “big news” to promote your B2B company, it’s time for some deep digging. Even if you currently aren’t launching new products, your company is still newsworthy to your B2B audience. It just takes some introspection into your...

3 B2B PR Resolutions to Kick Off 2015

For many of us, the dawn of a new year is like a clean slate. My personal resolutions for 2015 include changing up my stale exercise routine, getting out of the house more (especially during the cold winter months) and listening more intently to friends, family and...

How PR launched the computer industry

From Apple's "1984" Superbowl ad, directed by Ridley Scott, to the "Mac vs. PC" series of 66 commercials, the computer industry has always relied on advertising. Or did it? "This 1946 photograph shows ENIAC (Electronic Numerical Integrator And Computer), the first...

Boosting B2B trade show ROI with powerful PR and social media

Next month, the American Coatings Show and the ASC Spring Convention and Expo will draw thousands of key players in the global adhesives, sealants, and coatings industries to Atlanta and Orlando, respectively. Ideas will be exchanged, relationships will be forged, and...

B2B SEO: Not Just for Programmers Anymore

“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive — or how I answered the question. When I entered the world of public relations just over four years ago, I spent...

Are your arms too long?

Despite all the tools and tactics that have evolved over the years, most deals are closed because there is personal chemistry between the parties. The buyer simply likes the seller. Yes, even in the "sterile" and prolonged B2B buying cycle, closing deals usually comes...

Schubert b2b
112 Schubert Drive
Downingtown, PA 19335

Phone: (610) 269-2100
Fax: (610) 269-2275

Stay Connected