B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Lisa Goetz | 3 November 2016

Control Yourself: Why B2B Branding Matters

Whether you are a start-up business or a long-established company, B2B branding is a vital part of your marketing strategy. Yet, it is often neglected because it’s a concept that can be tricky to wrap your head around. What is B2B Branding? Your brand is more than your products and services. It’s more than your…

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By Kate Smith | 1 November 2016

The Keys to a Successful SEO Strategy

Quality search engine optimization (SEO) is essential to helping potential customers find your products or services. 71% of B2B researchers start their research with a generic search. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic, according to a June 2015 report from Ascend2. In the same Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO…

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By Austin Berner | 25 October 2016

Virtual Reality: The Future of B2B Communications

I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who had just come back from Los Angeles. He had what he was calling a “Google Cardboard” – what looked like a strange little cardboard box….

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By Debbie MacKenzie | 20 October 2016

Is B2B Advertising Dead? Nope, Not Even Close.

B2B advertising isn’t dead; it’s evolved. Advertising has always been part of the bigger picture — your marketing strategy. Even in our internet-centered world, B2B advertising is still alive and well. Its effectiveness depends on how well you can utilize your ad messaging across all available channels (traditional print or online) to reach your desired audience….

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By Christopher Raymond | 18 October 2016

5 Ways to Supercharge your B2B Website Conversion Rates

Conversion and friction — two words that constitute user experience. A good user experience is when website visitors happily and willingly fill out forms without hesitation and convert into a lead. Friction, on the other hand, distracts and hampers conversion rates, and often impedes the end goal of converting visitors into marketing qualified leads (MQL). Friction kind of…

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By Austin Berner | 11 October 2016

Don’t Dig the Grave Just Yet…3 Tips to Resurrect your B2B Advertising

As things change in the marketing world, a sort of marketing Darwinism happens. Some companies see the change, adapt, evolve and therefore become the new leader. Others hold fast to what they have, and usually, by the time they want to make a change, it’s too late. Contemporary advertisers must face off against ad-blockers, the…

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By Austin Berner | 4 October 2016

5 Myths About B2B Websites That are Stuck in the Past

Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade. Granted, those were very different websites back then! In 1998, visiting a website usually involved booting up your stylish, new, high-tech Windows 98 computer and cueing up your dial-up internet provider’s page (Netscape anyone?). Then, you’d…

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By Austin Berner | 21 September 2016

Content Creation Strategy: the Conductor to Your B2B Marketing Orchestra

Maybe I’ve been listening to too much classical radio recently, but I couldn’t help but notice how B2B marketing is like an orchestra. Your content creation strategy is the conductor, bringing all of the elements together in harmony. Imagine an orchestra. There’s the sweet, tender string section with the violins, violas, celli, and basses. Then…

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By Scott Clark | 7 September 2016

Integrated vs. Bundled: Is Your B2B Digital Marketing Truly Integrated?

The word “integrated” is used a lot by today’s marketers — so much that it has almost become a buzzword. And like most overused buzzwords, it has started to lose its true meaning in connection with marketing communications. Some marketers use the word “integrated” to describe a program that simply combines several tactics and communication…

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By Lisa Goetz | 31 August 2016

Maximize Your B2B Social Media Strategy with Marketing Automation

Another three months have passed. It’s your favorite time of year. You have to compile your quarterly social media report. You have to become a statistician, dig for numbers and try to prove ROI. To make your life easier, consider tying your B2B social media strategy to an inbound program tracked with a marketing automation platform….

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By Christopher Raymond | 25 August 2016

Maximize Your Marketing Automation with Conversion-Centered Design

A marketing automation platform (MAP) allows you to market more effectively across multiple channels while automating repetitive tasks. With nearly 70% of businesses using or currently implementing a marketing automation platform, its adoption rate is nothing short of staggering. But, no matter which MAP your company is using, all roads still lead to a website. That’s where prospects are…

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By Kate Smith | 17 August 2016

Email Marketing Tips to Boost Performance

With 91% of consumers checking their email daily, email campaigns continue to be an affordable and effective way to engage your customers and prospects. When done optimally, email marketing can extend your reach, deliver your message and drive more conversions. But with so many emails streaming into inboxes daily, how do you break through the…

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