B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Joseph Schubert | 14 September 2017

The Waves of Digital Marketing

Our agency has been living in a B2B world for a long time. We recognize that integrated digital marketing is one of the biggest B2B advances in the last 40 years. And here’s the thing. The addition of “digital” puts B2B integrated marketing on steroids. You can reach anybody, anywhere, in a matter of seconds, at…

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By Debbie MacKenzie | 6 September 2017

How to Use Funny B2B Content to Set You Apart From the Competition

I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most likely chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now you won’t forget this image and that Intel was the one that posted…

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By Lisa Goetz | 28 August 2017

Boost Your Company’s Personality Through B2B Social Media

As social media becomes commonplace and platforms evolve, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social media positions your company as a knowledgeable presence, one that prospects will feel comfortable doing business with in a crowded field of competitors.

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By Joseph Schubert | 25 August 2017

The Role of B2B Outbound Marketing

B2B Outbound Marketing is No Longer Effective…  If you’ve been listening to some of the marketing automation software vendors, you might draw that conclusion. The hype is, “Out with the old: OUTBOUND”, and “In with the new: INBOUND”. There’s only one problem; that’s not the B2B reality today.   If you were to listen to…

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By Austin Berner | 16 August 2017

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. B2B public relations may seem like its own isolated or separate branch…

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By Joseph Schubert | 8 August 2017

Where’s Your B2B Tech Marketing Headed?

Let’s imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That’s important, and that’s our goal as captain, to lead our company (or ship) to its destination. Unfortunately, it’s not always…

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By Austin Berner | 3 August 2017

Why Companies Are Turning Back To B2B Messaging

In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: “Margaret! I just heard that [Competitor’s Name] just got a ‘Tweeter’! What are we doing? Why don’t we have one?” Margaret: “Yes sir, we’ll get a Twee…erm…Twitter right away!” And on and on it…

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By Joseph Schubert | 1 August 2017

B2B Outbound Marketing: eBlast, Direct Mail, ACTION!

Now that inbound marketing is all the rage, it’s important not to lose sight of B2B outbound marketing and its various advantages. Outbound is PROACTIVE. You manage the action, and you control the pursuit of leads. Outbound marketing tactics are also direct and highly focused. They deliver your powerful brand message the way you want it…

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By Mitch Mathern | 20 July 2017

5 Ways Account Based Marketing Works Smarter, Not Harder

Account-based marketing (ABM) is a hot topic that has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea behind it is anything but new. This marketing approach has been around for some time,…

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By Debbie MacKenzie | 19 July 2017

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to see in the area,…

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By Joseph Schubert | 13 July 2017

B2B Brand Identity Insights From B2C

Your B2B brand identity exists in the market’s mind. It has nothing to do with what you think or believe. It’s how the market perceives your company or your product. Rolex vs. Timex Borrowing from the consumer world, let’s consider two watch brands: a Rolex and a Timex. One is a high-cost status symbol, and…

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By Kate Smith | 11 July 2017

6 Tips to Improve Email Open Rates and Avoid the Spam Filter

Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This means that if your email subject line is lacking, chances are…

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