B2B Digital Marketing Blog

By Courtney Gursky | 5 July 2018

“Should I gate my content?” Many content marketers wrestle with this question. It’s the question they ask when offering any content on their website, from an eBook or white paper to a video or webinar.  The benefits of gating content are clear—you gain valuable contact information you can use to improve your B2B content marketing strategy. But…

By Debbie MacKenzie | 26 June 2018

I think it’s mind-boggling at this time and age of WordPress, that there are STILL websites out there that look like they’re stuck in the dark ages — the 90s. I’m not going to show you any examples of such websites because my intent is not to demean them, but to encourage YOU to really…

By Lisa Goetz | 19 June 2018

It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s…

By Courtney Gursky | 11 June 2018

Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience.  There’s a reason why you’ve been getting so many emails about companies’ privacy policies or asking you to confirm your email subscription. It’s because the General…

By Mitch Mathern | 23 May 2018

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing computer-generated bot followers to artificially grow their accounts. These bots make it seem like…

By Debbie MacKenzie | 11 May 2018

I can’t believe it. It’s been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The latter part of #5 in the…

By Lisa Goetz | 4 May 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? While…

By Courtney Gursky | 25 April 2018

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and the Cambridge Analytica data breach scandal. But what you may not realize is there are some…

By Mitch Mathern | 13 April 2018

The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have…

By Lisa Goetz | 21 March 2018

Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That’s why the outside perspective of a B2B marketing agency can help your company uncover a host of content ideas and keep your messaging consistent across all platforms. Content is Your Marketing Core Marketing content…

By Courtney Gursky | 14 March 2018

Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts…but when you launched it, the results were nowhere near what you expected. What happened? Where did it all go…

By Mitch Mathern | 27 February 2018

So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social media strategy that includes mass-produced posts may seem sufficient, but it is not taking full advantage of social media, and your audience can see right…