B2B Digital Marketing Insights
Fresh ideas and best practices from our team of B2B digital marketing experts
What is PR and What Does it Mean for B2B Marketers?
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” and the dreaded “So, what do you want to do with that?” There’s a good amount of confusion...
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What the Facebook Hearing Teaches Us About B2B Inbound Marketing
Unless you've been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and CEO of Facebook, about how Facebook collects their data and...
Marketing Madness: The Elite 8 B2B Social Media Tips
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets — it was nothing short of madness! Much like the tournament, social media platforms are fast...
Beat the Content Blues by Partnering with a B2B Marketing Agency
Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That's why the outside perspective of a B2B marketing agency can help your company uncover a host of content ideas and...
Stop Wasting Money on B2B Digital Marketing That Doesn’t Work
Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts...but when you launched it, the results were nowhere...
B2B Social Media Is More Than Just Scheduling
So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social media strategy that includes mass-produced posts may seem sufficient, but it is not...
Digital B2B Marketing Trends: 2017 vs. 2018
2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings...
5 Basics to Boost Your B2B Marketing Plan
Spontaneity isn't my thing. A spur-of-the-moment date with my husband? A surprise party? Let's play it by ear and see what happens? Horrors. I need a plan. Sure, that makes me really boring socially. But for promoting your products and services, a B2B marketing plan...
Solving the Puzzle of B2B Integrated Digital Marketing
I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s...
B2B Social Media Trends We are Going to See in 2018
Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still as relevant as ever. Companies across the globe continue to use social media as a vital part of their...
B2B Trade Show Marketing: Planning Ahead for Your First Show
If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” and running for the hills! While it may seem like a daunting task…sort of...
Why You Need to Focus on B2B Animation in 2018
There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners 90% of customers report that watching a product video helps them make a purchasing decision 1/3 of online activity is...
It’s Time to Debunk These 4 B2B Trade Show Myths
Digital marketing has taken the world by storm. Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. And it’s no different with B2B marketing. With digital marketing on the rise, many...
4 B2B PR Tips for Building Better Media Relations
The term "public relations" encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic...
The Role of B2B Technology Marketing
We like technology marketing because that is where the action is. B2B technology marketing gets the juices flowing. If you market tech products or sell in tech markets, you know what I mean. No matter what technology you’re involved with, you spend your life on the...
Improve B2B Social Media With User-Generated Content
B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other...
3 Examples of B2B Video Marketing Done Right
There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can...
How Important are B2B Trade Shows?
That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the...
4 Ways to Get the Most Out of B2B Blogs
A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of...
