B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Chris Henneghan | 15 July 2013

Be Willing to Brand to a Niche

I read this interesting bit in a publishing industry newsletter called Wooden Horse (you can follow them on Twitter here: twitter.com/WoodenHorsePub). There’s a new wine enthusiast magazine launching. FINE EXCLUSIVE is a new magazine about the world’s most up-to-date knowledge of the finest and rarest wines. But it’s not your usual, run-of-the-mill wine magazine: It has a wine concierge service….

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By Rich Carango | 24 June 2013

Are your arms too long?

Despite all the tools and tactics that have evolved over the years, most deals are closed because there is personal chemistry between the parties. The buyer simply likes the seller. Yes, even in the “sterile” and prolonged B2B buying cycle, closing deals usually comes down to the personalities of the individuals involved. So why, then,…

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By Chris Henneghan | 8 March 2013

Do you have good business karma? (Part 2 of 2)

What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma? (part 1), I introduced the idea that people are driven towards both practices by the same primal need to connect, and that the yogi idea of…

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By Chris Henneghan | 4 February 2013

Do you have good business karma? (Part 1 of 2)

Statistics show that two practices continue to increase in popularity—yoga and social networking. That got me thinking, are the two related somehow? I do both, and so do many other business people. The word “yoga” means to “unite” or “connect”. Ancient yoga teachings say that all people are parts of one “truth” and that we have an innate…

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By Scott Clark | 3 January 2013

New year, same old jargon?

My personal New Year’s resolution was to stop making New Year’s resolutions and be happy with who I am. Unfortunately, brands and companies don’t have that luxury. The competition is always gaining, the market is always shifting, and customers are always demanding more for less. So many companies resolve (in the business world a New…

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