B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Rich Carango | 4 April 2015

Love Your List: 4 Creative Ways to Build Direct Marketing Lists for B2B Campaigns

Most B2B marketers are drawn to practices that are simple and proven to work. In a deadline-driven, fast-paced world, marketers need to rely on proven techniques to avoid paths that might cause them to stumble. This is especially true when it comes to building direct marketing lists, whether it is for a calling campaign, direct…

Continue reading

By Lisa Goetz | 26 February 2015

When Business Becomes Personal: Implementing Successful B2B Email Campaigns

Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust. With that in mind, here are a few tips: Personalize…

Continue reading

By Lisa Goetz | 11 February 2015

The Many Faces of a B2B Case Study

In this age of content-focused B2B marketing, the tried and true case study can go a long way. These success stories show real-life applications and results from actual users of your products and services. Providing this content in different formats across various platforms will keep you in front of customers as they search for ways…

Continue reading

By Scott Clark | 3 February 2015

Sweet on Tech: 3 Hot Tech Trends for 2015

We love technology. It’s at the heart of all things business-to-business. Whether your B2B company manufactures chemicals for industrial applications or offers training solutions for energy utilities, technology will play a key role in the type of product or service you offer, how you develop it and how you sell it to your audience. We…

Continue reading

By Lisa Goetz | 5 January 2015

3 B2B PR Resolutions to Kick Off 2015

For many of us, the dawn of a new year is like a clean slate. My personal resolutions for 2015 include changing up my stale exercise routine, getting out of the house more (especially during the cold winter months) and listening more intently to friends, family and colleagues. As I write this on the first…

Continue reading

By Scott Clark | 11 November 2014

Perfectly timed crap is still crap

Marketing automation software is an amazing tool. The technology allows marketers to create custom campaigns with personalized content that automatically responds to prospects based on a mix of their actions and pre-set criteria. It executes repetitive tasks and reduces the risk for human error – effectively saving time during the lead gathering and nurturing process.   …

Continue reading

By Lisa Goetz | 7 October 2014

6 Things to Look for in a B2B Social Media Partner

Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources to tackle this multi-faceted, time-consuming form of marketing. Important things to look for when outsourcing to a B2B social media partner: 1. B2B marketing expertise….

Continue reading

By Lisa Goetz | 18 September 2014

Revisit the basics: Time-tested tips for B2B marketing

Recently, I read “Scientific Advertising,” by industry pioneer Claude C. Hopkins, originally published in 1923. Although you aren’t trying to peddle syrup of figs or shaving soap to your business clients, these timeless pointers from Hopkins are quite relevant in B2B marketing today. “Learn what possible buyers want and the factors which don’t appeal.” This…

Continue reading

By Scott Clark | 9 September 2014

4 quick tips for well-crafted Tweets

B2B messages are often difficult to communicate briefly. And since social media is a relatively new adoption for B2B companies, it’s no wonder our Twitter feeds are laden with corporate gobbledygook, hard-to-read hash tags and long, ugly links. If your brand’s Tweets aren’t clear and concise, very few people will understand and share your message….

Continue reading

By Kate Smith | 18 August 2014

B2B Marketing Communications Explained (With Donuts)

Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put together a…

Continue reading

By Rich Carango | 5 August 2014

B2B marketing buyer personas and me – A love story

After 20 years in the B2B marketing business, I have developed an affinity for what works. I don’t worry about being fancy or trendy. I’m just looking for the stuff that makes sense and helps my team do a great job for our clients. That’s why I love marketing buyer personas. Buyer personas are prototypical character…

Continue reading

By Chris Henneghan | 21 July 2014

How PR launched the computer industry

From Apple’s “1984” Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it? “This 1946 photograph shows ENIAC (Electronic Numerical Integrator And Computer), the first general purpose electronic computer – a 30-ton machine housed at the University of Pennsylvania….

Continue reading
(610) 269-2100