B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Scott Clark | 11 March 2016

The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact, buyers use Twitter as a search engine in the same…

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By Scott Clark | 3 March 2016

3 Things You Can Do Today To Start Gaining Social Media ROI

Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. As always, she’ll gather the same low-hanging data — likes, clicks, impressions, number of followers, etc. — in hopes that the boss can translate that into some sort of…

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By Kate Smith | 2 March 2016

Does Your Website Follow These 6 Web Design Trends?

As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website fresh and engaging. How many of these web design trends does your website follow? 1. Material design continues to grow Similar to flat design, material designs are clean, modern and…

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By Lisa Goetz | 1 March 2016

Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to develop a successful content marketing strategy, a great way to start is by performing a content audit of pieces you already…

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By Christopher Raymond | 19 February 2016

How to Drive Traffic to Your Website

Ask any marketer what they want the most from their website, and they will give you a one-word answer — leads. It’s rather simple, right? More leads equal more sales opportunities, which means a happy CEO, and that means a happy marketing department. But in order to get leads, you need traffic to your website. Any marketer worth their weight in…

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By Debbie MacKenzie | 11 February 2016

How to Use Email Marketing to Get Leads

If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This translates to 6.29 billion people. Of the 85% of the email account holders, 66% check their email on a mobile device. Do the math. That’s…

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By Christopher Raymond | 2 February 2016

Why Your B2B Web Design Strategy Needs a Roadmap

Your website needs to inform and educate all of its visitors. It’s the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your site, you need to keep your web design strategy in line with business needs in an iterative, evolving manner. Creating a website roadmap…

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By Scott Clark | 16 December 2015

3 Marketing Technologies B2B Companies Can No Longer Ignore

Like the billions of bits of data buzzing through your computer and smartphone at this moment, marketing technology today is moving faster than ever before. And while consumers are quick to adopt new technology without much thought, B2B folks need to consult with peers before embracing new tech. They need to ask themselves questions like:…

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By Christopher Raymond | 2 December 2015

Website Maintenance Services – Why B2B Websites Need Ongoing Maintenance for Optimal Performance

For the past few years, B2B marketers have been forced to come to grips with a new fact of life — websites are never really “done.” When web development ends and the go-live date has come and gone, websites enter into a new phase of life — ongoing site maintenance. Modern websites can’t be left…

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By Scott Clark | 18 November 2015

Your Tech is WOW. Your Marketing Should Be, Too.

Your company just spent countless hours perfecting its latest piece of technology. From initial concept to final product testing, your team has taken every step to ensure it works properly and meets your customers’ needs. Your technology may even have advantages that your competitors don’t offer, and it’s time to take it to market. But…

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By Rich Carango | 4 November 2015

Lies, damned lies, and statistics! What to make of the 2016 B2B Content Marketing Report.

Forgive my indulgence in a bold title. It draws from a favorite quote of mine attributed to Mark Twain. He said, “There are lies, damned lies and statistics.” The statement is an attempt to capture the persuasive—but often confusing—power of numbers to make a point or convince an audience. I don’t mean to imply that…

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By Scott Clark | 15 October 2015

Do You Remember These Moments in Philly Tech History?

Ever since Ben Franklin reportedly conducted the lightning rod experiment in 1752, setting off the spark for the development of modern electricity, Philadelphia has become a destination for technology innovators. The city is well-known for many other things (cheesesteaks, Rocky, The Liberty Bell), so it’s easy to forget about a lot of the tech innovation…

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