B2B Digital Marketing Blog

Fresh ideas and best practices from our team of B2B digital marketing experts

By Christopher Raymond | 18 April 2016

Website Maintenance Services: How the Panama Papers Hack Could Have Been Avoided

The recent website leak of 11.5 million documents and 4.8 million emails from the world’s fourth biggest offshore law firm, Mossack Fonseca, shows just how important website maintenance services really are. In fact, last year I wrote on this very subject, which you can read here. So, how does something like this happen? Could it have been avoided,…

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By Scott Clark | 14 April 2016

B2B Social Media Best Practices for Trade Shows

When promoting a company’s trade show attendance, most B2B social media marketers know that it’s best practice to include the event’s Twitter handle and hashtag in a post to ensure it gets seen by the right people. But the messaging for each post depends on what the specific marketing goals are. Is it registration, booth visits,…

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By Chris Henneghan | 12 April 2016

B2B Content Creation: Where’s the Beef?

Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly expressed the outrage of being underwhelmed by a product.   I find myself asking “Where’s the beef?” when I view most B2B content – eBooks,…

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By Kate Smith | 8 April 2016

Generate More Leads from Your Landing Pages

Effective landing pages are essential to moving visitors through the conversion funnel and helping to generate valuable leads. When building your landing pages, it’s important to keep best practices in mind. However, just because something is a best practice doesn’t necessarily mean it is the best choice for you. With landing pages, it’s critical to…

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By Joseph Schubert | 4 April 2016

Is Inbound Marketing the New Thing in B2B?

It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing fees. Is it worth it? Let’s take a closer look. Inbound can be an incredible lead generation machine. Inbound marketing is creating a stir because…

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By Schubert b2b | 31 March 2016

How I Won a Culinary Contest Using Buyer Personas

I’m no chef. My culinary experience involves sandwich making and mixing a nice bowl of tuna. My greatest culinary inspiration is the Philly cheesesteak. So when IKEA Restaurants presented my MBA class with a contest to develop a new menu item for an underperforming location, I was undeniably intimidated. I overheard my classmates talking about…

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By Lisa Goetz | 30 March 2016

What Does B2B Customer Service Have to Do with Marketing?

We all want to attract new visitors to our websites, convert them into sales-ready leads and close the deal by actually selling them something. It only makes sense that we focus the bulk of our marketing efforts toward reaching these goals. But what happens after a prospect becomes a customer? B2B customer service is a…

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By Lisa Goetz | 24 March 2016

B2B Social Media Best Practices for Marketing Success

Integrating social media engagement into your B2B marketing plan can be a smart way to reach your clients and prospects. According to this report from Social Media Examiner, by spending as little as six hours per week on social media, 66% of marketers surveyed saw lead generation benefits. More than half of marketers with at…

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By Kate Smith | 23 March 2016

6 Ways to Improve Your Website Ranking

Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization for mobile devices and even social media. The infographic below lists six ways to help get you on the path to improving your website ranking.        …

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By Debbie MacKenzie | 18 March 2016

Do Your Employees Show A Lack of Professionalism in Business?

Take a look at what I got in the mail…   At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending this note in this condition?” (The envelope it came in was worse.) “Did he really think this was going to entice me to take his…

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By Rich Carango | 16 March 2016

3 Ways To Use LinkedIn For B2B Marketing

Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B marketers generate more leads on LinkedIn than on any other social media platform. (Image Source: Business2Community) Here are 3 ways to turn your company’s LinkedIn profile into a revenue-generating, lead conversion…

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By Lisa Goetz | 14 March 2016

Tips to Measure Digital Marketing ROI

Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to measure the effectiveness of your efforts. As this article notes, only two things ultimately account for positive ROI: bringing more visitors to your site and…

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