B2B Marketing Insights

Fresh ideas and best practices from our team of B2B marketing specialists

Yes, the GDPR Will Impact Your B2B Digital Marketing

Last week, I received over 20 emails from companies asking if they could continue to send me email updates. And I’m willing to bet you had a similar experience.  There’s a reason why you’ve been getting so many emails about changes to companies' privacy policies or...

Stop Wasting Money on B2B Digital Marketing That Doesn’t Work

Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts...but when you launched it, the results were nowhere...

Digital B2B Marketing Trends: 2017 vs. 2018

2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings...

5 Basics to Boost Your B2B Marketing Plan

Spontaneity isn't my thing. A spur-of-the-moment date with my husband? A surprise party? Let's play it by ear and see what happens? Horrors. I need a plan. Sure, that makes me really boring socially. But for promoting your products and services, a B2B marketing plan...

Solving the Puzzle of B2B Integrated Digital Marketing

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s...

B2B Trade Show Marketing: Planning Ahead for Your First Show

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” and running for the hills! While it may seem like a daunting task…sort of...

It’s Time to Debunk These 4 B2B Trade Show Myths

Digital marketing has taken the world by storm. Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. And it’s no different with B2B marketing. With digital marketing on the rise, many...

The Role of B2B Technology Marketing

We like technology marketing because that is where the action is. B2B technology marketing gets the juices flowing. If you market tech products or sell in tech markets, you know what I mean. No matter what technology you’re involved with, you spend your life on the...

Improve B2B Social Media With User-Generated Content

B2B social media can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, many companies only use social media to check a box. A classic, “Because other...

3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful relationships with prospects and customers. Yet, for B2B marketers, video can...

How Important are B2B Trade Shows?

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. However, the...

4 Ways to Get the Most Out of B2B Blogs

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if your company is producing blogs, and you feel like they are being ignored in the vast pool of...

The Waves of Digital Marketing

Our agency has been living in a B2B world for a long time. We recognize that integrated digital marketing is one of the biggest B2B advances in the last 40 years. And here’s the thing. The addition of "digital" puts B2B integrated marketing on steroids. You can reach...

How to Use Funny B2B Content to Set You Apart From the Competition

I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most likely chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now you...

The Role of B2B Outbound Marketing

B2B Outbound Marketing is No Longer Effective...  If you’ve been listening to some of the marketing automation software vendors, you might draw that conclusion. The hype is, “Out with the old: OUTBOUND”, and “In with the new: INBOUND”. There’s only one problem; that’s...

Where’s Your B2B Tech Marketing Headed?

Let's imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That's important, and that's our goal as captain, to lead our company...

B2B Outbound Marketing: eBlast, Direct Mail, ACTION!

Now that inbound marketing is all the rage, it's important not to lose sight of B2B outbound marketing and its various advantages. Outbound is PROACTIVE. You manage the action, and you control the pursuit of leads. Outbound marketing tactics are also direct and highly...

5 Ways Account Based Marketing Works Smarter, Not Harder

Account-based marketing (ABM) is a hot topic that has been gaining a lot of attention — specifically in the B2B industry. And as a B2B marketing agency, we know all about this “new” technique. However, besides the name, the idea behind it is anything but new. This...

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