B2B Lead Generation Insights

Fresh ideas and best practices from our team of B2B marketing specialists

How to Generate More Leads from Your B2B Blog

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger...

4 Tips to Uncover Company News for Your B2B PR Program

Getting trade publications to publish or post your company's news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine's audience. But what if you don't have any news to share at all?...

Keeping the Conversation Going — After Your B2B Trade Show

I can't believe it. It's been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never exhibited at a trade show before. But it can also serve as a reminder to people who have. The...

Where’s Your B2B Tech Marketing Headed?

Let's imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are they the same place? That's important, and that's our goal as captain, to lead our company...

6 Tips to Improve Email Open Rates and Avoid the Spam Filter

Email subject lines aren’t important, right? They're only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies have shown that 33% of recipients open emails solely based on subject lines. This...

3 Ways to Supercharge Your B2B Outbound Marketing

B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. In modern marketing, there's a notion that outbound marketing is a dated or oversaturated technique. As a...

3 Easy Ways to Start Generating More Leads

No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective! So what can be done to...

Should Your Top Goal be to Increase Website Traffic?

For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to get and keep customers. But unlike B2C companies that sell products to the masses, only a...

How to Get Out of the “Sales Lead Black Hole”

You spend all this money generating a sales lead—some leads can cost upwards of $50 - $240 apiece—and then you just turn it over to your sales force to never hear from them again. This is what I call the "sales lead black hole." Does this sound like what’s happening...

The Evolution of B2B Lead Generation

When you hear the term "B2B lead generation," you might associate it with some form of electronic or online marketing. That was not always the case. The definition of Lead Generation is the initiation of consumer interest or inquiry into products or services of a...

B2B Content Creation: Where’s the Beef?

Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly expressed the outrage of being underwhelmed by a product.   I find myself...

Generate More Leads from Your Landing Pages

Effective landing pages are essential to moving visitors through the conversion funnel and helping to generate valuable leads. When building your landing pages, it’s important to keep best practices in mind. However, just because something is a best practice doesn’t...

The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can play a large role in getting your company found online? In fact,...

3 Things You Can Do Today To Start Gaining Social Media ROI

Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. As always, she’ll gather the same low-hanging data — likes, clicks, impressions, number of followers, etc. — in hopes...

Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to develop a successful content marketing strategy, a great way to start is...

How to Use Email Marketing to Get Leads

If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This translates to 6.29 billion people. Of the 85% of the email account holders, 66% check their email on a mobile...

SlideShare’s New Lead Gen Tool: Was it Worth the Wait?

As the social media gatekeeper for my clients at Schubert b2b, I am constantly seeking ways to get better results – new followers, more valuable engagement, qualified leads, etc. This is why I was so keen on SlideShare’s PRO feature. It offered some basic lead...

B2B marketing buyer personas and me – A love story

After 20 years in the B2B marketing business, I have developed an affinity for what works. I don’t worry about being fancy or trendy. I’m just looking for the stuff that makes sense and helps my team do a great job for our clients. That’s why I love marketing buyer...

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