B2B Interactive Insights

Fresh ideas and best practices from our team of B2B marketing specialists

Is Your Website “B2B Mobile”?

I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the mobile user in mind. I was recently on vacation and often used my cell phone to look up standard information about the places that we wanted to visit, what to...

Virtual Reality: the Future of B2B Communications?

I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who had just come back from Los Angeles. He had what he was calling a “Google Cardboard” – what looked...

Is Your B2B SEO Strategy Suffering From These 5 Mistakes?

With search engine optimization constantly evolving, it’s important to make sure you are up-to-date on the latest updates and changes. Following old-school SEO practices could put your search rankings at risk for penalties and prevent your website from ranking as well...

Why You Should Add B2B Animations to Your Marketing Content

Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your marketing advantage? B2B animated videos continue to be an easy and highly effective way of communicating educational information, product promotions and...

Tips to Measure Digital Marketing ROI

Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to measure the effectiveness of your efforts. As this article...

How to Drive Traffic to Your Website

Ask any marketer what they want the most from their website, and they will give you a one-word answer — leads. It's rather simple, right? More leads equal more sales opportunities, which means a happy CEO, and that means a happy marketing department. But in order to...

Why Your B2B Web Design Strategy Needs a Roadmap

Your website needs to inform and educate all of its visitors. It's the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from your site, you need to keep your web design strategy in line with business needs...

New edutainment options for B2B websites

Let's face it. Your B2B website faces tons of competition for your customers' attention. You used to just have to educate prospective buyers, but now you also have to entertain them so they don't get bored and click away before you get your key points across. Text and...

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